The SportBusiness Podcast3 Loka 2025

Visit Rwanda heads to Hollywood in sports tourism play

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.

This week, Ben Cronin and Jonathan Rest start the ball rolling with a dive into tourism board sponsorship – and soft politics – in sport as Visit Rwanda crosses the Atlantic for the first time to seal deals with the NBA’s Clippers and the NFL’s Rams.

Matthew Glendinning joins in to discuss betting company Betano’s push into sponsorship in football – and whether its 11th hour regional sponsorships for the Fifa Club World Cup was such a “lose-lose” deal after all, in light of record audiences across Latin America.

Looking ahead, we discuss what not to say live on air when you’re cross-promoting the upcoming season of your network’s multi-billion dollar rights deal, how sticker shock is taking hold as ticket prices for next year’s Fifa World Cup are revealed and the octogenarian seeking another term at the helm of an Olympic sport’s federation.

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Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies

Contributors: Ben Cronin, Jonathan Rest, Matthew Glendinning

Editor: Lumi Lehmuskallio

Sources:

1. Visit Rwanda enters US with Clippers, Rams

2. DRC follows Rwanda visibility path with AC Milan and Monaco

3. Betano achieved regional uplift from Club World Cup

4. Sporting remains central to Betano’s Portugal plans

5. Betano replaces Pixbet at Flamengo

6. Why early NFL rights talks could ramp up team sales

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