From Buyer Beware to Seller Beware in Agtech
Agtech - So What?16 Marras 2022

From Buyer Beware to Seller Beware in Agtech

We’ve been thinking a lot recently about how much the world of agtech has changed over the last two decades, and how companies, and more importantly, their customers, are adapting to an increasingly digitally native world. For years, the focus was on educating farmer-customers and post-sales training. But today, sophisticated growers tell their tech partners, and their peer networks, what they want, need, like, and dislike about their tools, often in real time.
Today we dig into this transition, which we think of as the shift in agtech from ‘buyer beware’ to ‘seller beware’. First, we talk to Leet Wilksch of Agbyte, who sits on both sides of the buyer/seller table as farmers have evolved from tech skeptics to discerning buyers. Then, we gain some industry perspective from Jason McNeice and Darren Walford of Trimble Agriculture.

For more information and resources, visit our website.

Jaksot(206)

Episode 32: Jennifer Medway

Episode 32: Jennifer Medway

Jennifer Medway, Sheep farmer, Gunning NSW Manager for research and innovation with AgriFutures Australia. Jennifer Medway is a 5th generation farmer from Gunning in southern New South Wales runnin...

28 Tammi 201946min

Episode 31: Viv And Margaret

Episode 31: Viv And Margaret

Viv McCollum and Margaret Ayre We're trying something new on the podcast today - a joint conversation with two admirable women in the Ag Tech space - Viv McCollum and Margaret Ayre. Vivienne McCo...

22 Tammi 201957min

Episode 30: Rob Sharkey, The Shark Farmer

Episode 30: Rob Sharkey, The Shark Farmer

Rob Sharkey describes himself as a farmer, podcaster and an outfitter. He's a grain farmer from Illinois in the Unites States and has morphed into somewhat of a social media celebrity in Agriculture c...

13 Tammi 201955min

Episode 29: Will MacSmith

Episode 29: Will MacSmith

Will MacSmith is a farmer from Manildra in Central West New South Wales. Will and his business partner Hamish are trying to develop a system to realise profit margins for sheep through the collection ...

6 Tammi 201946min

Episode 28: Mark Mortimer

Episode 28: Mark Mortimer

As a child Mark Mortimer didn't like computers. It's a different story now - Mark has evolved to become an early adopter of technology in the field of sheep genetics and stud breeding in Australia. Co...

17 Joulu 201849min

Episode 27: Carl Lippert - FeedX

Episode 27: Carl Lippert - FeedX

Carl Lippert is a American dairy farmer and AgTech developer. He's one of the only people I know who has qualifications in dairy science and computer science. Right now Carl is busy as the co-found...

10 Joulu 201847min

Episode 26: Chris McLoughlin - Mycelia Organics

Episode 26: Chris McLoughlin - Mycelia Organics

Chris McLoughlin, organic mushroom farmer, Mycelia Organics Chris McLoughlin's forae into farming is a great example of a new generation of investor backed agricultural innovation. Chris has alway...

4 Joulu 201853min

Season Two Teaser

Season Two Teaser

4 Joulu 20181min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
herrasmieshakkerit
ostan-asuntoja-podcast
rss-seuraava-potilas
rss-20-30-40-podcast
rahapuhetta
rss-inderes-femme
rss-paasipodi
rss-myynnilla-on-asiaa-kert-kenner
taloudellinen-mielenrauha
rss-sami-miettinen-neuvottelija
yrittaja
raksapodi
rss-lahtijat
rss-startup-ministerio
rss-sisalto-kuntoon