370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

https://www.firmsconsulting.com/promo

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483: How to win the game as a transcender (with Stan Bernard, MD, M.B.A.)

483: How to win the game as a transcender (with Stan Bernard, MD, M.B.A.)

Welcome to an episode with bestselling author and award-winning consultant Stan Bernard, MD, M.B.A. Get Stan's book here: https://amzn.to/3MRzd4t In this episode, Stan spoke about the transcender syst...

22 Kesä 20221h 1min

482: What the NYPD teaches us about complex corporate strategy (Strategy Skills Classics)

482: What the NYPD teaches us about complex corporate strategy (Strategy Skills Classics)

For this episode, let's revisit one of Strategy Skills classics where we discuss corporate strategy. In this episode, we explain why conventional and step-by-step strategy analysis will always yield t...

20 Kesä 202231min

481: How and when a consultant must disagree (Strategy Skills Classics)

481: How and when a consultant must disagree (Strategy Skills Classics)

For this episode, let's revisit one of Strategy Skills classics, where we discuss when a consultant must dissent and how it should be done. Enjoying our podcast? Get access to sample advanced training...

15 Kesä 202212min

480: 5 tips to fight fatigue (Strategy Skills classics)

480: 5 tips to fight fatigue (Strategy Skills classics)

For this episode, let's revisit one of Strategy Skills classics where we shared five tips to fight fatigue. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsult...

13 Kesä 202215min

479: How to control your life through storytelling (with Kindra Hall)

479: How to control your life through storytelling (with Kindra Hall)

Welcome to an episode with a sought-after keynote speaker and a National Champion storyteller, Kindra Hall. Get Kindra's book here: https://amzn.to/3sRmOp3 In this episode, Kindra spoke about the im...

8 Kesä 202249min

478: Period case studies (Strategy Skills classics)

478: Period case studies (Strategy Skills classics)

For this episode, let's revisit one of Strategy Skills classics where we discuss a special type of case study called a period case study which is significantly harder to do, but incredibly useful. Mos...

6 Kesä 202211min

477: The organizational design stream (Strategy Skills classics)

477: The organizational design stream (Strategy Skills classics)

For this episode, let's revisit one of Strategy Skills classics where we discuss the tough work being done by the Organizational Design team. We discuss the three tensions which drive all Organization...

1 Kesä 202214min

476: How to awaken company's humanity (with Catherine Bell)

476: How to awaken company's humanity (with Catherine Bell)

Welcome to an episode with an award-winning entrepreneur, business leader, and best-selling business author, Catherine Bell. Get Catherine's book here: https://amzn.to/3Gzdqvf In this episode, Catheri...

30 Touko 202245min

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