370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

https://www.firmsconsulting.com/promo

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467: Can a functional partner lead the workshop over a sector partner? (Strategy Skills classics)

467: Can a functional partner lead the workshop over a sector partner? (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills, where we discuss whether a strategy (functional) partner can/should lead the workshop over an energy (sector) partner. There is ...

27 Huhti 202219min

466: Does the strategy workshop offer precise answers? (Strategy Skills Classics)

466: Does the strategy workshop offer precise answers? (Strategy Skills Classics)

For this episode, let's revisit one of the classics by Strategy Skills, where we answer a question, "Does the strategy workshop offer precise answers?" Enjoying our podcast? Get access to sample advan...

25 Huhti 202214min

465: How to protect yourself from cyber threats (with Adam Levin)

465: How to protect yourself from cyber threats (with Adam Levin)

Welcome to an episode with a recognized expert on cybersecurity, privacy, identity theft, fraud, and personal finance, Adam Levin. In this episode, Adam speaks about various digital threats that indi...

20 Huhti 20221h 6min

464: Should I email the full deck to participants before the strategy workshop? (Strategy Skills classics)

464: Should I email the full deck to participants before the strategy workshop? (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills, where we answer a question, "Should I email the full deck to participants before the strategy workshop?" Enjoying our podcast? G...

18 Huhti 202213min

463: What is good marketing? (with Jeff Rosenblum)

463: What is good marketing? (with Jeff Rosenblum)

Welcome to an episode with one of the leading innovators in digital marketing, Jeff Rosenblum. In this episode, Jeff speaks about effective marketing and advertising that both informs and inspires. H...

13 Huhti 202256min

462: When consultants overbill a client (Strategy Skills classics)

462: When consultants overbill a client (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills, where we cover a topic about how to handle a difficult client situation and what happens when a strategy firm overbills a client...

11 Huhti 202245min

461: The art of self-coaching and awareness (with Jason Goldsmith)

461: The art of self-coaching and awareness (with Jason Goldsmith)

Welcome to an episode with a globally recognized performance coach, Jason Goldsmith. Get Jason's book here: https://amzn.to/3GVf3ny In this episode, Jason speaks about his experience shifting careers:...

6 Huhti 202254min

460: Are the analyses always the same for a strategy workshop? (Strategy Skills classics)

460: Are the analyses always the same for a strategy workshop? (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills, where we covered a topic about analyses. - Are the analyses always the same for a strategy workshop? In other words, what determ...

4 Huhti 202218min

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