449: Customer empathy: User persona or jobs to be done? (with Michael Sacca and Mike Belsito)

449: Customer empathy: User persona or jobs to be done? (with Michael Sacca and Mike Belsito)

Welcome to an episode with Rocketship.FM hosts, Michael Sacca and Mike Belsito.

Michael Sacca is the General Manager at Dribbble.com and co-founder of Rocketship.FM. He was the President at Crew, the freelance design and development marketplace, and former parent company of Unsplash, the popular stock photo website. At Crew he secured key partnerships with Squarespace and the BDC before leading the company through it's acquisition by Dribbble in 2017. His writing has been featured in the Harvard Business Review and his popular product management podcast has been written about in Inc, Forbes, The Huffington Post and Entrepreneur respectively.

Mike Belsito is the author of Startup Seed Funding for the Rest of Us and co-founder of Product Collective which organizes INDUSTRY: The Product Conference, one of the largest and top-rated product management conference series anywhere in the world. Mike has been named one of the Top 40 influencers in the field of Product Management on several occasions. Mike also serves as a Faculty member of Case Western Reserve University in the department of Design and Innovation, and is Co-Host of Rocketship.FM.

Rocketship.FM is a podcast for entrepreneurs and is part of the Podglomerate network, a podcast company that produces and distributes exciting new shows.

In this episode, Michael and Mike spoke about their career journey and how Rocketship.FM and Product Collective started. We will learn more about user personas and jobs to be done framework that most product people apply to better understand their users.

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Jaksot(815)

810: The different types of interview approaches (Case Interview & Management Consulting classics)

810: The different types of interview approaches (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we spoke about the different interview approaches used by big consulting firms. We also discuss brainstorming, estimation case, and full case, and how cases are conducted—which we know will be very helpful to you and your career.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

27 Elo 15min

809: What types of cases can you expect in a consulting interview? (Case Interview & Management Consulting classics)

809: What types of cases can you expect in a consulting interview? (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we talk about the different kinds of cases you may face in an interview and the techniques you can use to solve them. We also discuss the meaning of market sizing and deregulation cases, and the importance of segmentation.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

25 Elo 12min

808: Advice for deeply experienced candidates (Case Interview & Management Consulting classics)

808: Advice for deeply experienced candidates (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we look at the profile of an older MBA candidate who has extensive oil and gas expertise. We offer some counter-intuitive advice to this candidate for their career and planning. While we use an oil and gas profile, this advice is relevant to any experienced hire and we caution candidates to think very carefully about the quality of their backgrounds when applying this advice to their own needs. The quality is what matters - not the time spent in a sector.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

20 Elo 10min

807: Never start training with McKinsey cases (Case Interview & Management Consulting classics)

807: Never start training with McKinsey cases (Case Interview & Management Consulting classics)

This is a mistake common to most case interview candidates. They start with the McKinsey approach. This is a very, very bad idea. McKinsey cases are those were the interviewer leads the case. If you are only trained to do cases in this format, you will never learn how to lead a case. This is no small matter. The prompts and guides provided by a McKinsey interviewer play a significant role in helping you through the case and you will struggle without them. It is best to first learn to do cases where you are pointing out the areas or importance, and once you have developed this skill, thereafter shifting to the interviewer-led format.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

18 Elo 14min

806: Networking with more junior consultants (Case Interview & Management Consulting classics)

806: Networking with more junior consultants (Case Interview & Management Consulting classics)

We use the terms junior consultants to loosely refer to anyone at the engagement manager level and below: senior associates, associates, consultants and analysts. Our history of working with so many clients indicates that the best results occur when networking directly with partners. There is no dispute on this point given the difference in our client base between those who networked with partners and those who did not. In this podcast we explain why it is better to network with partners and the inadvertent reasons why junior consultants will be less helpful.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

13 Elo 11min

805: Taking resume feedback (Case Interview & Management Consulting classics)

805: Taking resume feedback (Case Interview & Management Consulting classics)

Taking resume feedback is one of the most fundamental steps as you begin your application process and case interview preparation. If done badly, no matter how well you practice for cases, you will not get the interview. Feedback refers to two parts. First, is the philosophy around how you collect the feedback. Second, is the physical steps you take as you are collecting the feedback. Both are equally important.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

11 Elo 14min

804: Stressful interview situations (Case Interview & Management Consulting classics)

804: Stressful interview situations (Case Interview & Management Consulting classics)

This podcast examines the typical tell-tale signs candidates show when placed under stress in a case interview and offers suggestions on how to manage these situations. The key to managing this problem is not to reduce the stress, which may be impossible to do, but to change the way you show your stress. We also provide anecdotes on how our own clients manage, or struggle to manage, stress in their practice cases and interviews.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

6 Elo 15min

803: Invisible presentation technique (Case Interview & Management Consulting classics)

803: Invisible presentation technique (Case Interview & Management Consulting classics)

Solving a case while talking an interviewer through your thinking (written or otherwise) is, for the interviewer, a little like trying to understand a presentation without seeing the slides. Or at the very least seeing untidy slides – that is, assuming your working sheets are messy. Here we talk through the anatomy of a case dialogue pointing out key mistakes candidates make and a very simple technique they can use when communicating in case interviews.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

4 Elo 11min

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