463: What is good marketing? (with Jeff Rosenblum)

463: What is good marketing? (with Jeff Rosenblum)

Welcome to an episode with one of the leading innovators in digital marketing, Jeff Rosenblum.

In this episode, Jeff speaks about effective marketing and advertising that both informs and inspires. He shares how businesses can help customers feel empowered to solve their problems and create a better customer experience.

We will learn why businesses that embrace empowerment, transparency, and authenticity are essential in today's marketing world.

Jeff Rosenblum is an author, a documentary filmmaker, and an advertising agency founder. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize dozens of industries. Jeff is the co-writer and director of a groundbreaking documentary about the advertising industry's future, The Naked Brand. It reveals the surprising story about corporations' ability to improve the world, one small step at a time.

Jeff is the Founding Partner of Questus, a digital marketing agency that has worked with some of the world's most influential brands, including American Express, Apple, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll's, General Mills, Ford, ESPN, The New York Times, Suzuki Motorcycles, The NFL, The Wall Street Journal, Universal Orlando, Verizon and more. When he's not driving his team and his clients crazy, Jeff is on an Advisory Board for the Make-A-Wish Foundation as well as Special Spectators. Jeff and his family built a school in a remote village in Nepal while working with the BuildOn organization. Despite barely graduating college, he has lectured at some of the world's top universities and presented at some of the marketing industry's most influential conferences.

Get Jeff's book here:

Exponential: Transform Your Brand by Empowering Instead of Interrupting. Jeff Rosenblum: https://amzn.to/3EmxAr5

Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Jaksot(818)

261: McKinsey US No, McKinsey Moscow Yes, Wants US

261: McKinsey US No, McKinsey Moscow Yes, Wants US

This very insightful and unusual podcast discusses the unique situation 5 of our clients face.

4 Touko 201515min

260: Billable Hours Are Not Bad

260: Billable Hours Are Not Bad

This podcast addresses a major misunderstanding about billable hours. The concept is not bad at all, but works only in certain circumstances. This podcast carefully explains those circumstances, and crucially examines how billable hours hurts consulting assignments. It has nothing to do with the focus on profits, but rather who has the focus on profits.

28 Huhti 201512min

259: What Happened to Irina?

259: What Happened to Irina?

In September 2013 we published the inspiring story of Irina who worked her way from a Ukraine vocational school into McKinsey. This podcast tracks her progress since joining McKinsey and explains the mistakes she made which ultimately led to her leaving McKinsey.

22 Huhti 201518min

258: Using TCO 1 and 2

258: Using TCO 1 and 2

This is a short podcast offering subscribers advice on how to best use the enormous amount of information in both seasons. In particular, the podcast offers some important reminders and explains how the watch cases will allow you to write the strategy MBA exam at any major business school.

16 Huhti 20156min

257: The Trap Of Being Too Logical

257: The Trap Of Being Too Logical

In Season 2 of The Consulting Offer, you will regularly see Alice breaking down the case problem into the correct logical components. She is impressive at doing this. However, you will also see Kevin pushing her to offer more. This podcast explains what Kevin was looking for. In other words, being logical in a case interview is insufficient to impress a partner in the final round interviews.

10 Huhti 20159min

256: 2nd and 3rd Order Insights

256: 2nd and 3rd Order Insights

We insist candidates read extensively to improve their business judgement. However, we find candidates really struggle to demonstrate they have indeed read the article, and more importantly, have improved their thinking in some way as a result of reading the article. This counter-intuitive piece demonstrates how to generate 2nd, 3rd and 4th order insights when communicating with partners.

4 Huhti 201511min

255: Superior Merger and Acquisition Case Method

255: Superior Merger and Acquisition Case Method

Candidates approach Merger and Acquisition cases with a very generic framework where Merger and Acquisition and JV's tend to be lumped together. This podcast demonstrates the power of effectively framing the case problem and introduces candidates to a very elegant / effective technique to develop strategies to capture the profits from a market. In fact, this technique demonstrates why an Merger and Acquisition is the absolute last resort to enter a market.

29 Maalis 201515min

254: How to Analyze Articles

254: How to Analyze Articles

This podcast teaches readers how to extract up to 80% of the useful information about an article before you even read the article. The podcast first explains the difference between news, facts and opinions, before showing you the steps to analyze an article. Finally, the podcast uses the recent New York Times article about McKinsey and Dominic Barton to apply these very same concepts. You will see that what McKinsey what you to read from this article is very different from the information you should have extracted.

23 Maalis 201526min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
lakicast
herrasmieshakkerit
rss-neuvottelija-sami-miettinen
rss-rahamania
oppimisen-psykologia
pomojen-suusta
rss-lahtijat
ostan-asuntoja-podcast
rss-myyntipodi
rss-startup-ministerio
rss-rahataito-podcast
raharesepti
rss-uskalla-yrittaa
rss-doulapodi
rss-bisnesta-bebeja
rss-metsanomistaja-podcast