Real Chalk  — Acquisition & Retention w/ Jim Crowell  — 33

Jim Crowell is the CEO of OPEX Fitness. Above all, he loves building businesses and mentoring coaches and business owners to enjoy inspiring, fulfilling, and successful careers. Prior to becoming the CEO of OPEX Fitness, Jim started, grew, and sold multiple successful gyms in Pittsburgh, PA.

Prior to his fitness career, Jim successfully traded commodities for a hedge fund in Austin, TX. He also holds an MBA from the University of North Carolina, two Bachelor's Degrees from Penn State University, and the Core Course Designation from Harvard University.

In this episode, we learn about Jim's journey, including how he entered the hedge fund world where he learned the importance of continuous learning, and how he came into OPEX as a coach, but wanted to tweak out the business side. We also talk about how he educates new OPEX gym owners (over 65 gyms), how to handle gym's two biggest problems – acquisition and retention, how to get people in the door and keep them there, and more.

Enjoy!

– Ryan and Yaya

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Show notes: http://www.shruggedcollective.com/rc_crowell

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Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.

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