Know Your Consumer by Being Your Consumer with Matt Mullenax, Founder & CEO of Huron  - Business of Fitness #71
Barbell Shrugged2 Syys 2019

Know Your Consumer by Being Your Consumer with Matt Mullenax, Founder & CEO of Huron - Business of Fitness #71

Matt Mullenax started Huron under the premise that the world didn't need another $40 body wash, and guys everywhere need access to great products at an approachable price. A native Ohioan, Matt hopes to fill an audience void: the fact that consumers in non-coastal markets aren't often shown the same variety of high-quality products as their coastal peers. Huron was built to offer A+ personal care for guys everywhere. Matt has worked on both the finance and brand side of the consumer industry -- Winona Capital Management, and Nike and Bonobos (6th employee), respectively. He earned an MBA from Stanford University's Graduate School of Business, and a BA from Brown University. 

If you're an entrepreneur, aspiring entrepreneur, or business owner, you NEED this episode. Matt Mullenax, Founder and CEO of Huron, shares exactly what it takes to build a business in today's market. Jason and Matt dive into all things marketing from social media, to surveying, to in-person interaction, to utilizing influencers and everything in between. The two discuss what it means to actually know your consumer and best practices to connect and learn from your customer. Huron is doing things differently and has hit the ground running with amazing products for men everywhere. Get your journals out and be ready to take notes with this episode, enjoy!

Minute Breakdown:

0 - 10: Building Huron and the company's background

10 - 20: How to create the best product possible.

20 - 30: Working with a business partner, sourcing in the United States, and building a team.

30 - 40: The importance of in-person marketing and the future of Huron.

Get your hands on Huron here: https://usehuron.com

Find Huron on Instagram: @usehuron

Get in touch with Matt Mullenax: matt@usehuron.com

Connect with Jason at @jasonkhalipa

Work with Jason and the NCFIT Collective Crew at https://www.ncfitcollective.fit

------------------------------------------------------------------------------

Show notes: http://www.shruggedcollective.com/bof-starrett

------------------------------------------------------------------------------

► Subscribe to Shrugged Collective's Channel Here

http://bit.ly/BarbellShruggedSubscribe

📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here-

http://bit.ly/BarbellShruggedApple

http://bit.ly/BarbellShruggedStitcher

Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.

Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.

Find Shrugged Collective and their flagship show Barbell Shrugged here:

SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes

WEBSITE ► https://www.ShruggedCollective.com

INSTAGRAM ► https://instagram.com/shruggedcollective

FACEBOOK ► https://facebook.com/barbellshruggedpodcast

TWITTER ► http://twitter.com/barbellshrugged



Jaksot(1304)

Menopause, Weight Gain and Hormones with Fat Loss Expert Dr. Bill Campbell #828

Menopause, Weight Gain and Hormones with Fat Loss Expert Dr. Bill Campbell #828

In this episode, Dr. Bill Campbell returns to the show to discuss a major pivot in his research from building muscle and optimizing fat loss to understanding menopause and its effects on women's body ...

17 Joulu 202554min

Black Root Recovery: The Multi‑Modality Recovery Sauna Built for Veterans, Athletes, and High Performers #827

Black Root Recovery: The Multi‑Modality Recovery Sauna Built for Veterans, Athletes, and High Performers #827

Former Marine and general contractor Andrew Kavanaugh joins the crew to share the origin story of Black Root Recovery, a company he founded after watching too many of his fellow Marines struggle physi...

10 Joulu 202545min

Ben Johns - The Most Dominant Pickleball Athlete In The World #826

Ben Johns - The Most Dominant Pickleball Athlete In The World #826

In this episode, the world's #1 pickleball player, Ben Johns, joins Anders Varner, Doug Larson, Travis Mash, and Dr. Mike Lane to unpack what it really takes to stay at the top of one of the fastest-g...

3 Joulu 202550min

MRI-based Muscle Analysis with Dr. Doug Goldstein #825

MRI-based Muscle Analysis with Dr. Doug Goldstein #825

In this episode, the Barbell Shrugged crew explores how next-generation MRI muscle analysis is transforming the way high-performing athletes train, recover, and prevent injury. Dr. Doug Goldstein walk...

26 Marras 20251h

Precision Muscle Analysis with Matt Brown of Springbok Analytics #824

Precision Muscle Analysis with Matt Brown of Springbok Analytics #824

In this episode, Anders Varner, Doug Larson, and Travis Mash sit down with Matt Brown, Director of Business Development at Springbok Analytics, to explore the cutting edge world of MRI based muscle an...

19 Marras 202555min

Measuring Muscle Mass Percentage with Dr. Chris Perry, Anders Varner, Travis Mash and Doug Larson #823

Measuring Muscle Mass Percentage with Dr. Chris Perry, Anders Varner, Travis Mash and Doug Larson #823

In this week's episode of Barbell Shrugged, Anders Varner, Doug Larson, Coach Travis Mash, and Dr. Chris Perry dive deep into the real science of muscle mass, why it's the single most important tissue...

12 Marras 202545min

Rebuilding Strength and Purpose, Travis Mash's Path Back to the Platform w/ Anders Varner, Travis Mash and Doug Larson #822

Rebuilding Strength and Purpose, Travis Mash's Path Back to the Platform w/ Anders Varner, Travis Mash and Doug Larson #822

In this episode, Anders Varner, Doug Larson, and Travis Mash sit down for a story that is equal parts comeback and evolution. After a hip replacement and years away from competition, Mash, now over 50...

5 Marras 202541min

The Science of Sleep and Recovery w/ Dr. Allison Brager, Anders Varner, Travis Mash and Doug Larson #821

The Science of Sleep and Recovery w/ Dr. Allison Brager, Anders Varner, Travis Mash and Doug Larson #821

In this episode, neuroscientist and U.S. Army sleep expert Dr. Allison Brager joins Anders Varner, Doug Larson, and Travis Mash to explore the real science behind sleep, recovery, and wearable technol...

29 Loka 202549min

Suosittua kategoriassa Terveys ja hyvinvointi

unicast
psykopodiaa-podcast
rss-hanna-tikander
tiedenaiset-podcast
rss-narsisti
rss-pitaisko-erota
puhu-muru
voi-hyvin-meditaatiot-2
vakeva-elama-viisaampi-mieli-vahvempi-keho
terapiassa
meditaatiot-suomeksi
aamukahvilla
rss-pt-paahtio
rss-kuumilla-aalloilla
rss-vapaudu-voimaasi
rss-kyykkya-ja-kuoharia
rss-rentoudu-podcast-rentoutumiseen-hanna-viljanmaa
junnut-pelissa
paritellen
rss-nautinto