#115: No More "Newsletters!" Do This Instead…

#115: No More "Newsletters!" Do This Instead…

Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we've got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.

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The truth is, nobody wants to read a "newsletter." In fact, emails with the word "newsletter" in the subject line get an 18.7% lower open rate! Why? Because your customers aren't interested in your company updates. They're interested in how you can help them solve a problem and add value to their lives. Of course, you should send regular emails to your audience – but those emails should be about them, not you!

In today's episode, you'll get to listen as April, J.J., and StoryBrand Certified Guide, Brad Alexander, walk an entrepreneur through creating nurture emails she can send to her customers. Shelby Lacerte is a travel agent with Living with the Magic Vacations (www.livingwiththemagic.com) helping families book epic Disney World vacations. Shelby needs help coming up with email ideas that are relevant and helpful to her audience. Tune in now for specific ideas on how to brainstorm your own email content and learn a simple trick to writing subject lines that work!

Contact StoryBrand Certified Guide Brad Alexander directly at MarketingMadeSimple.com/Brad-Alexander.

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HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

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StoryBrand Podcast #38: BIG NEWS—Introducing The StoryBrand Podcast

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Why That Worked #35: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand (RE-RELEASE)

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Why That Worked #33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE)

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Why That Worked #32: Southwest—The Genius of 'Bags Fly Free' and What Happened When It Changed (RE-RELEASE)

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Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and...

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Why That Worked #31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE)

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