The Barbell of Pricing Risk
Blair borrows a concept from finance and fitness to help creative agencies find the balance between low risk and high risk pricing strategies.
18 Joulu 202426min
Selling Your Professional Services Firm
Blair interviews David about his new book, Selling Your Professional Services Firm: A Primer. LINKS Buy a copy of David's new book from him directly. Buy David's new book and audiobook on Amazon.
4 Joulu 202441min
Questions, Not Answers
Blair interviews David on his recent article about the idea that expertise does involve supplying answers, eventually, but mainly expertise is about asking the right questions, first, and then offerin...
20 Marras 202424min
Assume an Advantaged Player
Blair shares how to determine whether or not we are the advantaged player the "polite battle for control" within the game of sales, and how we can get the odds of winning the sale to be more in our fa...
6 Marras 202422min
The Four Conversations: A New Model for Selling Expertise
David interviews Blair about his new book, which lays out his proven framework B2B service providers can use to increase closing ratios and average proposal values. Links Order The Four Conversation...
23 Loka 202430min
200th Episode Special
Blair and David reminisce about their podcasting journey since Blair first pitched the 2Bobs idea to David back in 2016, sharing what they've learned along the way, and what they might like to try wit...
9 Loka 202430min
How Account Managers Deliver Strategy
David unpacks six principles that can help creative firms benefit from delivering strategic guidance through their account managers. LINKS "Account Managers and Strategy" by David C. Baker at punctu...
25 Syys 202423min
How to Avoid Commodifying Your Offering
Blair sees four common behaviors when business owners are looking to get deals moving in times of economic decline, stagnation, or uncertainty that end up doing long term harm to their positioning and...
11 Syys 202429min
