#52 How to fix the issue with onboarding women to Web3 w Zoe Faircloth (Crypto Girls Club)

#52 How to fix the issue with onboarding women to Web3 w Zoe Faircloth (Crypto Girls Club)

Grab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠


Mint the episode here - https://bit.ly/Cryptogirlsclub DDL -25th of April 2024


Hello everyone,


This week's guest is Zoe Faircloth, CEO & Co-Founder of Crypto Girls Club and CGC Talents.


With six years in the crypto industry, Zoe previously fronted communications at SMART VALOR, a Swiss-based digital asset exchange. Zoe was also in charge of marketing strategy at German crypto bank Nuri (formerly Bitwala) and Fidor Bank, one of the first fintechs in Europe to offer bitcoin onramp.

Through founding Crypto Girls Club in 2021, Zoe is a prominent figure in Germany's vibrant Web3 scene. Her mission is to help women propel their careers in Web3 by hosting over 50 educational and networking events to over 2000+ women. From this, Zoe recently led and launched the crypto girls club NFT membership collection on Polygon, which unlocks real-life perks such as co-working spaces, mentorship and conferences.

She is currently building CGC talents - a recruitment agency to encourage diversity in Web3 and sits on the advisory board of Soonami.


I brought her on to chat about:

* Challenges women face in Web3

* Tokenisation of Women in Web3

* Lessons from building Crypto Girls Club

* How to make Web3 a more gender-diverse space

* Company culture in Web3


and more.


A quick timestamp

0:00 - Intro and how it's like being a woman in Web3

8:16 - Embracing anonymity in Web 3

10:11 - Challenges in hiring practices & Gender equality in judging candidates

16:17 - Web 3 equality concerns

20:27 - Challenges in job applications & Tokenisation in hiring practices

35:11 - Supportive community dynamics

37:02 - Moving beyond tokenism

39:10 - Striving for true equality

43:13 - Supporting women's initiatives

54:26 - Bridging the gender gap & Progress towards equality


Support the show here https://linktr.ee/supporttheooo

Get in touch:

Zoe - https://twitter.com/ZoeCatherineF

Crypto Girls Club - https://lnk.bio/cryptogirlsclub


Follow us:

Twitter - https://twitter.com/ooo_podcast

LinkedIn - https://www.linkedin.com/company/ooo-podcast

Farcaster - https://warpcast.com/frogule

Alexandra - https://twitter.com/frogule

Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/

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Jaksot(72)

#69 $150M Later, Most Web3 Founders Still Build the Wrong Thing — w Rayka Morandi, CEO Gaply

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#70 AI Search & Automation for Web3: How to Show Up on ChatGPT & Scale Marketing w Victoria Olsina

#70 AI Search & Automation for Web3: How to Show Up on ChatGPT & Scale Marketing w Victoria Olsina

Hello everyone, Today's guest is Victoria Olsina, an AI Search, GEO and AI Content Systems Consultant for Web3 brands. She helps crypto, blockchain and DeFi projects improve visibility across AI model...

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#68 Fintech vs. Crypto Marketing: What Web3 Can Learn w Lindsay Casale CMO Pi Squared

#68 Fintech vs. Crypto Marketing: What Web3 Can Learn w Lindsay Casale CMO Pi Squared

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#67 Marketing Privacy in Web3: Lessons from Holonym & Silk with Yean Ketelers

#67 Marketing Privacy in Web3: Lessons from Holonym & Silk with Yean Ketelers

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#66 AI Meets Web3: How Addressable is Redefining Growth Marketing w Tomer Sharoni

#66 AI Meets Web3: How Addressable is Redefining Growth Marketing w Tomer Sharoni

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#65 How to organise and promote an ETH event from A-Z: The ETHWarsaw case study w Daria Volkova and Monika Zając

#65 How to organise and promote an ETH event from A-Z: The ETHWarsaw case study w Daria Volkova and Monika Zając

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#64 Why Consumer Crypto Matters: Lukso’s Bold Bet on the Future w Louie O'Connor

#64 Why Consumer Crypto Matters: Lukso’s Bold Bet on the Future w Louie O'Connor

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#63 The 2025 token launch marketing playbook w Mia Unhashed

#63 The 2025 token launch marketing playbook w Mia Unhashed

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