The CMO Podcast5 Marras 2025

Erin Newkirk (Former Caribou Coffee) | Building Brands (and Teams) That Spark Chain Reactions

If you live in Minnesota, you know there are two things that keep you going through the long winters: a good pair of boots, and a great cup of coffee. For years, that coffee often came from Caribou, where Jim's guest this week, Erin Newkirk, most recently served as Chief Brand & Marketing Officer, helping guide a beloved global coffeehouse with more than 850 locations across 11 countries. Erin left Caribou coffee shortly after we recorded this show to start her own training & coaching company.

Erin’s story stretches far beyond coffee. Her career spans Fortune 500s, startups, coaching, and everything in between, always with the same ambition: to build brands, businesses, and breakthroughs that spark movements people can feel. She began her career at the test-prep company Kaplan, earned her MBA from Indiana University’s Kelley School of Business, and honed her brand chops at General Mills, shaping icons like Cheerios and Pillsbury. Then she leapt into entrepreneurship, founding Red Stamp, a mobile-first lifestyle brand that reimagined personal connection and scaled to millions before it was acquired.

Today, Erin brings that same energy to her work as an advisor and board member. partnering with founders, executives, and mission-driven ventures including ModernWell, Omnia Fishing, and TurnSignl, an award-winning service providing 24/7 real-time legal assistance.

Recorded in person at the Best Buy Studios in Minneapolis, here is Jim's conversation with the leader who believes in grounding herself each day—and helping others grow along the way.

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This week's episode is brought to you by Best Buy Ads.

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Vanessa Wallace (Savage x Fenty) | Make Your Own Rules to Express Your Style

We kick off Women's History Month with a guest who has championed inclusivity, on and off the courts. Vanessa Wallace, a former NCAA basketball star for the University of Texas Lady Longhorns, and now...

6 Maalis 202553min

Jim Stengel's Reflection from a Trip to Cuba

We're bringing you a bonus episode today as Jim just returned from a 10 day trip to Cuba. Listen in as Jim reflects on his time in the colorful country, including the sights, sounds and smells, plus a...

5 Maalis 202517min

Jerri DeVard (BECA) | The Black Executive CMO Alliance

This week we wrap up Black History month, and Jim's guest is one of the most consequential black marketing leaders of all time. Jerri DeVard, the Founder and CEO of BECA, the Black Executive CMO Allia...

26 Helmi 202554min

Stacey Andrade-Wells (Liquid I.V.) | Elevating the Vitality of People and the Planet

Jim's guest today on The CMO Podcast is Stacey Andrade-Wells, the Chief Marketing Officer of the red-hot hydration brand, Liquid I.V.. Here are a few fun facts about Liquid I.V.: Founded only thirteen...

19 Helmi 202556min

Super Bowl LIX Marketing Roundtable

Welcome to our 2025 Super Bowl Roundtable bonus episode of The CMO Podcast! This is the sixth consecutive time we have done a Super Bowl roundtable session, and we think this episode is the best yet. ...

14 Helmi 202549min

Scott Galloway & Tim Armstrong // CMO Podcast Alumni Reunion

This May, Jim will celebrate six years of The CMO Podcast. He has had the opportunity to welcome over 330 marketing leaders to this show, many of whom have become friends, and of each other. Well in ...

12 Helmi 202550min

Michelle Peterson (Kendra Scott Jewelry) | Family, Fashion, Philanthropy and Founder

Jim's guest on The CMO Podcast for a special Valentine day edition is Michelle Peterson, the Chief Marketing Officer of Kendra Scott, the 23-year-old fashion lifestyle brand founded by Kendra Scott in...

5 Helmi 202559min

Jennie Weber (Best Buy) | Retail Media at the Center of CES

January is always the month of the Consumer Electronics Show in Las Vegas. So it’s fitting before this month ends that Jim talks with a CMO who knows lots about consumer electronics trends than most. ...

29 Tammi 202554min