The CMO Podcast5 Marras 2025

Erin Newkirk (Former Caribou Coffee) | Building Brands (and Teams) That Spark Chain Reactions

If you live in Minnesota, you know there are two things that keep you going through the long winters: a good pair of boots, and a great cup of coffee. For years, that coffee often came from Caribou, where Jim's guest this week, Erin Newkirk, most recently served as Chief Brand & Marketing Officer, helping guide a beloved global coffeehouse with more than 850 locations across 11 countries. Erin left Caribou coffee shortly after we recorded this show to start her own training & coaching company.

Erin’s story stretches far beyond coffee. Her career spans Fortune 500s, startups, coaching, and everything in between, always with the same ambition: to build brands, businesses, and breakthroughs that spark movements people can feel. She began her career at the test-prep company Kaplan, earned her MBA from Indiana University’s Kelley School of Business, and honed her brand chops at General Mills, shaping icons like Cheerios and Pillsbury. Then she leapt into entrepreneurship, founding Red Stamp, a mobile-first lifestyle brand that reimagined personal connection and scaled to millions before it was acquired.

Today, Erin brings that same energy to her work as an advisor and board member. partnering with founders, executives, and mission-driven ventures including ModernWell, Omnia Fishing, and TurnSignl, an award-winning service providing 24/7 real-time legal assistance.

Recorded in person at the Best Buy Studios in Minneapolis, here is Jim's conversation with the leader who believes in grounding herself each day—and helping others grow along the way.

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This week's episode is brought to you by Best Buy Ads.

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Victoria Lozano (Crayola) | Leading the Charge in Creativity

Jim's guest this week on The CMO Podcast is Victoria Lozano, the EVP of Marketing at Crayola, the 122-year-old brand founded in Easton, Pa. by Edwin Binney and C. Howard Smith. The first Crayola produ...

22 Tammi 202555min

The CMO Podcast Year in Review | Reflecting on the Major Themes from 2024

As we look into 2025, listen in as Jim is joined by three lively and inspiring previous guests from last year of the podcast to reflect on the major themes of the 50 episodes and felt by CMOs in 2024....

15 Tammi 202548min

Lessons from the Next Generation CMO Academy at Deloitte University

For this week’s episode, Jim is returning to Deloitte’s Next Generation CMO Academy, with a listen into several of the conversations he has had with fellow marketing leaders, on how we hone and build ...

8 Tammi 202546min

Dea Lawrence (Variety) | Ring In The New Year With An 120 Yr Old Entertainment Icon

Happy New Year! Last year Jim had over 50 thoughtful conversations on The CMO Podcast, and he's kicking off 2025 with a doozy. The business of entertainment is increasingly the business of brand buil...

1 Tammi 202544min

Mark Sinnock & Joanna Lawrence (Havas) | The Global Annual Meaningful Brands Study

It is no surprise to any of you that the more meaningful your brand is to people, or customers, the more successful it will be. Well the good news is there is a company–Havas–who has been researching ...

18 Joulu 202455min

Michael Lacorazza (U.S. Bank) | A Legacy Bank Leaning on AI for Growth and Continues Creativity

We have had a number of banking CMOs on this show over the years, and, perhaps counterintuitively, every one of them has been insightful and interesting. This week's show continues that trend. Jim's g...

11 Joulu 202450min

Joe Cano (Zappos) | Delivering WOW Through 25 years of Service

The holiday season is in full swing, so this week Jim is paying a visit to one of the most loved retailers in the world. The guest this week on The CMO Podcast is Joe Cano, the Chief Marketing, Mercha...

4 Joulu 202455min

Kyle Lock & Christa Leupen (Butterball) | The Time To Be Thankful for Your Family, Friends and Community

Many of you listeners here in the US are right now planning your Thanksgiving holiday weekend, and the centerpiece for most of you is a beautiful turkey dinner on Thanksgiving Thursday. Well today–to ...

20 Marras 202453min