#308: Rewards - Monetary or Non-Monetary? Insights from the Loyalty Science Lab
Let's Talk Loyalty29 Marras 2022

#308: Rewards - Monetary or Non-Monetary? Insights from the Loyalty Science Lab

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

There are fundamental differences between monetary and non-monetary rewards that loyalty industry professionals really need to understand. And that's exactly what this episode of Let's Talk Loyalty explains.

Professor Yuping Liu-Thompkins joins us today to explain the key differences between these two types of rewards, and when you might use one form of reward versus the other in your loyalty program.

Yuping is the Founder and Director of the Loyalty Science Lab, and she is extremely passionate about identifying and researching key topics around customer loyalty to help support and guide our industry in creating compelling and effective programs.

I really hope you enjoy today’s conversation with Dr Yuping Liu-Thompkins, discussing the key differences between monetary and non-monetary rewards.

Show Notes:

1) Professor Yuping Liu-Thompkins

2) Loyalty Science Lab - LinkedIn page

3) Loyalty Science Lab Medium website

4) LTL Episode #122: Loyalty Science Lab Insight

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