Meta’s CMO Alex Schultz on AI, creativity, and what’s next for digital marketing
CIM Marketing Podcast13 Marras 2025

Meta’s CMO Alex Schultz on AI, creativity, and what’s next for digital marketing

In the latest episode of the CIM Marketing Podcast, we sit down with Meta’s Chief Marketing Officer, Alex Schultz, who shares powerful insights from his role at Meta and from his new book, Click Here: The Art and Science of Digital Marketing and Advertising.

Schultz also discusses why marketers need to get the basics right, the concept of incrementality, the difference between goals and metrics, and why your North Star should matter more than anything else.

With practical advice, frameworks for channel selection, lessons from paid search and affiliate marketing, and insights into why copying competitors can sometimes be the smartest move, this is a must-listen for all digital marketers. Schultz also explores the future of marketing in an AI-driven world, revealing how AI is reshaping creativity, analytics, and team structures, and why marketers who fail to embrace AI risk being left behind.

Want to know more? Check out the CIM Content hub now for all things marketing.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(144)

How to master the art of pitching and persuasion

How to master the art of pitching and persuasion

How do you turn a good idea into a winning pitch your clients can’t stop talking about? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Danny Fontaine, author of Pitch: How ...

13 Elo 1h 3min

Sneak peek: How to master the art of pitching and persuasion

Sneak peek: How to master the art of pitching and persuasion

How do you turn a good idea into a winning pitch your clients can’t stop talking about? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Danny Fontaine, author of Pitch: How ...

12 Elo 1min

AI-native marketing teams: Rethinking roles, skills and structure

AI-native marketing teams: Rethinking roles, skills and structure

What does a marketing team look like when AI is embedded in every part of their workflow, from research and briefing to creative, measurement, and sales enablement?  In this episode, host Ben Walker i...

30 Heinä 48min

Sneak peek: AI-native marketing teams

Sneak peek: AI-native marketing teams

What does a marketing team look like when AI is embedded in every part of their workflow, from research and briefing to creative, measurement, and sales enablement?  In this episode, host Ben Walker i...

29 Heinä 1min

The AI strategy gap: Why 40% of marketers don’t expect ROI before 2030

The AI strategy gap: Why 40% of marketers don’t expect ROI before 2030

Why are 40% of marketers not expecting ROI from AI until 2030, and what does that reveal about the AI strategy gap in marketing?In this episode of the CIM Marketing Podcast, host Ben Walker is joined ...

16 Heinä 52min

Sneak peek: The AI strategy gap

Sneak peek: The AI strategy gap

Why are 40% of marketers not expecting ROI from AI until 2030, and what does that reveal about the AI strategy gap in marketing?In this episode of the CIM Marketing Podcast, host Ben Walker is joined ...

15 Heinä 1min

How marketing leaders are delivering social impact

How marketing leaders are delivering social impact

How can marketing leaders drive real social change, not just publish another glossy purpose statement? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, f...

2 Heinä 53min

Sneak peek: How marketing leaders are delivering social impact

Sneak peek: How marketing leaders are delivering social impact

How can marketing leaders drive real social change, not just publish another glossy purpose statement? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, C...

1 Heinä 2min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
ostan-asuntoja-podcast
rss-rahamania
oppimisen-psykologia
pomojen-suusta
rss-ammattipodcast
hyva-paha-johtaminen
rss-oivalluksia-rahasta-elamasta
rss-pinnan-alle
rss-bisnesta-bebeja
syo-nuku-saasta
rss-sami-miettinen-neuvottelija
rahapuhetta
asuntoasiaa-paivakirjat
pari-sanaa-lastensuojelusta
rss-porssipuhetta
sijoituskaverit