How play and dine chain Main Event pivoted due to COVID-19
Chief Brand Officer Sarah Beddoe joins Marketer's Brief to discuss Main Event's shift to virtual events during the pandemic and how it is communicating changes such as socially-distant laser tag as it...
3 Kesä 202021min
Summer marketing during the pandemic
Ad Age's E.J. Schultz, Adrianne Pasquerelli and Jessica Wohl discuss how brands are adapting sponsorships during COVID-19, why gardening is rising and golf, napkins and American cheese are coming back...
26 Touko 202025min
At-home hair coloring soars during COVID-19
Amy Errett, the founder and CEO of Madison Reed, discusses her company's swift rise in orders, getting products from Italy during the pandemic and how she is preparing for the future when customers re...
20 Touko 202027min
How Vans is pivoting in the pandemic
Nick Street, VP of global integrated marketing at Vans, breaks down what the streetwear brand is doing, from donating shoelaces for face gear to collaborating with artists.
13 Touko 202023min
How Mattel is helping stressed-out parents during COVID-19
Richard Dickson, president and COO of Mattel, joins Marketer's Brief to discuss how the toymaker is creating new content for parents and kids and thanking front-line heroes with collectibles.
6 Touko 202022min
Fernando Machado on marketing during and after COVID-19
Fernando Machado, global chief marketing officer of Restaurant Brands International, discusses how brands such as Burger King have altered their marketing tactics due to COVID-19 and what they can tak...
29 Huhti 202041min
Assessing marketer pandemic response
In the latest episode of the Marketer's Brief Podcast, Ad Age's E.J. Schultz, Adrianne Pasquarelli and Jessica Wohl discuss how the pandemic is hitting industries like restaurants, retail and insuranc...
22 Huhti 202025min
From marketer to CEO
Cheryl Bachelder, one of Age Age's inaugural Women to Watch, discusses how she went from marketing to general management and the advice she has for leaders during the coronavirus pandemic.
15 Huhti 202021min
