Marketing wellness into a brand
Hyatt is incorporating more wellness into its offerings for guests and employees. Mia Kyricos, the first global head of wellbeing at Hyatt, joins Marketer's Brief to discuss new partnerships and initi...
5 Helmi 202021min
TrueCar gets a facelift
TrueCar, which runs an app connecting car buyers to dealers, wants to lure more millennials and women. Chief Brand Officer Lucas Donat breaks down how it is going about it with a new campaign, logo up...
29 Tammi 202020min
Auto Show Marketing
Craig Erlich of experiential marketing agency George P Johnson on the changes coming to the Detroit auto show—which is moving from January to June—and how auto brands can seize on the new format.
22 Tammi 202024min
Super Bowl ad chatter
Ad Age's Jessica Wohl, Jeanine Poggi and E.J. Schultz on the early trends emerging in advance of advertising's biggest day of the year.
15 Tammi 202021min
Marketing New Year's resolutions
How does a health club stand out amid all the wellness campaigns in January? Jeremy Tucker, the new chief marketing officer at Planet Fitness, joins Marketer's Brief to discuss what he calls the brand...
8 Tammi 202019min
Non-alcoholic booze
Laura Lashley, national education manager for Seedlip, which bills itself as the world's first non-alcoholic distilled spirits brand, talks about the brand's origins and its plans for Dry January.
18 Joulu 201919min
Marketers of the Year
We discuss and dissect our ranking of the 10 companies and brands that marketed their way to the top in 2019.
9 Joulu 201927min
Curly fry attitude
Jack in the Box is working on everything from esports and movie partnerships to a possible new tagline as it tries to stand out as "the curly fry in a world of regular fries," says Adrienne Ingoldt, s...
4 Joulu 201927min
