The why behind AI at skincare startup Proven
Proven Skincare uses artificial intelligence to create tailor-made products for individuals. Ming Zhao, the CEO and co-founder of the startup, joins Marketer's Brief to discuss why skin care is so tre...
19 Helmi 202022min
CKE's new focus on its Happy Star
Patty Trevino, senior VP of brand marketing at CKE Restaurants Holdings Inc., dishes on the new "Feed Your Happy" campaign from 72andSunny New York, which is working on Carl's Jr. and Hardee's again a...
12 Helmi 202027min
Marketing wellness into a brand
Hyatt is incorporating more wellness into its offerings for guests and employees. Mia Kyricos, the first global head of wellbeing at Hyatt, joins Marketer's Brief to discuss new partnerships and initi...
5 Helmi 202021min
TrueCar gets a facelift
TrueCar, which runs an app connecting car buyers to dealers, wants to lure more millennials and women. Chief Brand Officer Lucas Donat breaks down how it is going about it with a new campaign, logo up...
29 Tammi 202020min
Auto Show Marketing
Craig Erlich of experiential marketing agency George P Johnson on the changes coming to the Detroit auto show—which is moving from January to June—and how auto brands can seize on the new format.
22 Tammi 202024min
Super Bowl ad chatter
Ad Age's Jessica Wohl, Jeanine Poggi and E.J. Schultz on the early trends emerging in advance of advertising's biggest day of the year.
15 Tammi 202021min
Marketing New Year's resolutions
How does a health club stand out amid all the wellness campaigns in January? Jeremy Tucker, the new chief marketing officer at Planet Fitness, joins Marketer's Brief to discuss what he calls the brand...
8 Tammi 202019min
Non-alcoholic booze
Laura Lashley, national education manager for Seedlip, which bills itself as the world's first non-alcoholic distilled spirits brand, talks about the brand's origins and its plans for Dry January.
18 Joulu 201919min
