Brand Strategy Breakdown: The Positioning Genius Behind Firestone’s “Whatever You Drive”
A playlist for perfect pasta?! Brand move to note...Most founders think brand strategy is about logos, taglines, or differentiation.It’s not. It’s about framing.In this episode, Reilly Newman and Scot...
3 Maalis 18min
What Founders Can Learn from Poppy Playtime’s Global Launch
Reilly's daughter is in Poppy Playtime?! And what's up with Staples and Party City?!When a cult-beloved indie horror game launches a new chapter, the internet pays attention.But when that game quietly...
24 Helmi 16min
The Words That Build (or Break) a Brand
Amazon's Ring surveillance scare.>> Get the Award-Winning Book (Brandy): BrandyBook.usThe words you use aren’t neutral.They are setting the ceiling of your company.In this episode of Brandy, Reilly...
17 Helmi 17min
Super Bowl LX: The Winners, Losers, and What Most Brands Still Get Wrong
Super Bowl ads are expensive. That doesn’t mean they’re effective.>> Get the Award-Winning Book (Brandy): BrandyBook.usOn this episode of Brandy, brand experts Reilly Newman and Scott Saunders brea...
10 Helmi 27min
100 Proof: The Core Principles of Brands That Win
After 100 episodes of Brandy, patterns become impossible to ignore.>> Get the Award-Winning Book (Brandy): BrandyBook.usAcross industries, company sizes, and growth stages, the same branding mistak...
3 Helmi 25min
Why Brands Are Betting on Physical Experiences Again
From Luxury to Tax Prep, see why brands are going physical>> Get the Award-Winning Book (Brandy): BrandyBook.usFor years, brands were told the future was digital.Now, some of the most powerful bran...
27 Tammi 14min
Rebrands Are Grown, Not Launched
Is 2026 the year you rebrand? Think again! >> Get the Award-Winning Book (Brandy): BrandyBook.usEvery year around the New Year, founders feel the itch to rebrand. A fresh start. A new look. A clean...
20 Tammi 22min
Has LEGO Lost Its Way? What the LEGO Smart Brick Teaches Founders About Brand Clarity and Focus
LEGO built one of the most powerful brands in history by standing for one simple idea: limitless creative play. So what happens when that same brand introduces a Smart Brick and leans into connected, ...
13 Tammi 16min
