#118: What an app and the Black Mirror movie have in common? with Emily Tate, Managing Director at Mind the Product
At this very moment, somewhere on the planet app development teams are working on new mobile apps. Some of them are thinking through features of those apps, others are ready to launch them on an app s...
15 Elo 202235min
#117: App Subscriptions Best Practices with Tobias Boerner, Co-Founder at Admiral Studio
It’s been a while since we talked on this podcast about App Subscriptions - the latest business model for mobile apps that powers revenue generation for so many apps today. It all started with video a...
8 Elo 202222min
#116: An App Launch: Expectations vs. Reality with Amrick Chauhan, Lead Product Manager at Which?
Expectations versus reality. This theme is as old as this world. In so many walks of life, we set our expectations high, we’re driven by optimism, which on itself is a great quality but sometimes it m...
1 Elo 202226min
#115: Chasing app users’ rapidly changing interests with Fabien-Pierre Nicolas, Advisor at SmartNews
If you app marketer, one of the things at your job that rises your pulse and eyebrows is the mobile churn. This is the KPI that measures the percentage of users who have abandoned your app, the logic ...
25 Heinä 202246min
#114: Does Connected TV become the next big thing in UA? with Arthur Querou, CEO at Vibe
Let me ask you something, do you watch TV? Sem Nexus, Apptweak Depending on your age, when you hear a question like this, you may get a mental picture of a TV set or your Roku box, your Apple TV, or e...
11 Heinä 202229min
#113: How Lose It! hit 2 million monthly active users with Erin Webster-Shaller, VP Marketing at Loose it!
Ok, a quick experiment - try to recall apps on your smartphone, that you’ve been using since the inception of the App Store? And now, I am not talking about the native iOS apps, no-no, apps developed ...
4 Heinä 202236min
#112: How to hack TikTok with Mike Cimmarrusti, Co-Founder & CEO of Realize
By this time you’ve heard about TikTok countless times, on some occasions, you heard about it from your children, and on others when tech pundits were arguing that TikTok is the first solid rival for ...
27 Kesä 202230min
#111: Push Notifications with Nicole J Castillo, Senior Director, Mobile Products at NewsCorp
How do you get your app users’ attention and communicate something to them? Well, if you could just be next to them, if you could just live in their neighborhood that would be easy to do. But you can’...
20 Kesä 202228min
