Episode 19: Brand, influencers and ethical consumption – summer’s hot topics
Inside Catalyst Issue 3 2020 This podcast will: • Explore the new Catalyst magazine• Examine new trends in branding, influencers and ethical consumption • Review highlights of the first season of CIM ...
16 Heinä 202032min
Episode 18: Marketing’s good crisis
Inside Duke University’s famous CMO Survey This podcast will: • Explore the world-renowned CMO Survey from Duke University• Highlight the astounding rise in US marketing budgets during the crisis • Ex...
9 Heinä 202027min
Episode 17: Marketing the great unlock
Getting consumers back into the wild This podcast will: • Explore the psychology behind replacing consumer fear with consumer confidence• Explore the simple and evergreen techniques required to help c...
25 Kesä 202028min
Episode 16: The digital divide
Marketing’s tech troubles persistThis podcast will:• Expose the severe skills shortage in digital marketing• Explore the generational divide between skilled Millennials and inexpert Gen X• Propose str...
11 Kesä 202025min
Episode 15: Inside the data revolution
The secret stories of consumer behaviour This podcast will: • Outline the tools behavioural scientists use to predict consumer trends post-lockdown• Examine whether patterns developed in the lockdown ...
28 Touko 202029min
Episode 14: Marketing at warp speed
From lockdown to turbocharger This podcast will:• Explore the lockdown-triggered phenomenon of accelerated marketing • Ask whether greater speed leads to reduced quality• Examine whether superfast mar...
6 Touko 202029min
Episode 13: How to scale in strife
Inside Catalyst issue 2 2020 This podcast will: • Explore the marketing potential of lockdown localism • Examine the consequences of the Olympics delay • Investigate the power of parasitic and narrati...
16 Huhti 202027min
Episode 12: Anti-marketing under the microscope
When is it good to be bad? This podcast will: • Explore the concept of anti-marketing and its power in attracting consumers • Examine whether negging works as an advertising strategy • Identify where ...
19 Maalis 202025min
