Episode 8: Happy January: How marketers can harness consumers’ change mindset
From short-term pain to long-term gain. This podcast will: • Look at how the marketing industry is leveraging changing consumer mindsets in long-term, always-on campaigns • Examine the phenomenon of s...
16 Tammi 202020min
Episode 7: The world’s craziest political campaign pledges
How political promises got ever more outlandish. This podcast will: • Look at the history of political parties making retail offers they can never hope to honour • Examine the dark arts of modern-day ...
12 Joulu 201930min
Episode 6: The marketers that stole Christmas
How advertising turned Christmas into a cliché – and what to do about it. This podcast will: • Look at how a homogenous, saccharine image of Christmas has proved unnervingly enduring • Ask what agenci...
28 Marras 201930min
Episode 5: Bottling the essence of a brand
How brands are bringing experience into people’s lives. This podcast will:• Look at how great British brands like HMV, Odeon and BT are tapping into human truths • Ask how the experiential explosion i...
14 Marras 201927min
Episode 4: The truth about sex and shopping
Catalyst Issue 4 review. This podcast will: • Explore the secrets of the high street brands that are fighting back against e-commerce• Ask why perfectly legal products such as sex toys are becoming un...
31 Loka 201923min
Episode 3: Fashion – the fast and the furious
Will fast fashion survive the climate crisis? This podcast will: • Explore Ariana Grande’s legal challenge to troubled retailer Forever 21 • Examine the marketing secrets of booming competitor boohoo....
17 Loka 201922min
Episode 2: The sexist ad trap
What are the consequences of the new ASA regulations on gendered advertising? This podcast will: • Explore the landmark rulings against Philadelphia cheese and VW motors for gender stereotyping in TV ...
3 Loka 201919min
Episode 1: England’s golden summer of sport
How did marketers exploit England’s golden summer of sport for maximum business advantage? This podcast will: • Reveal the marketing secrets behind the first international cricket match shown free-to-...
20 Syys 201923min
