Help, my CEO says we should be using AI
Ever feel like AI is the shiny new toy everyone’s talking about, but you’re not sure what to do with it? In this episode of CMO Therapy, I sit down with marketing maestro Sumeet Vermani to cut through...
28 Tammi 202536min
Sales + marketing = a revenue tag team
In this episode of CMO Therapy, I’m joined by Alex Ford, a true marketing genius who effortlessly bridges the gap between sales and marketing. Together, we dive into the world of demand generation, in...
14 Tammi 202543min
Water like plans and fluid marketing
In this episode of CMO Therapy, we dive into the art of fluid marketing with Helen Owen, a marketing guru in the world of payments and an expert in navigating the ever-changing world of marketing stra...
31 Joulu 202432min
Think like a challenger: doing more with less without losing your mind
When it comes to thinking like a challenger brand, I couldn’t think of anyone better to ask advice, other than the amazing Eric Fulwiler. With oodles of experience, Eric was previously CMO at 11:FS wh...
17 Joulu 202430min
When marketing met finance: how to speak CFO
In this episode I speak to Andrea Linehan, Fractional CMO, Advisory Board member for the CMO Council, and previously CMO for CurrencyFair. Andrea and I have a fantastic discussion about the challenge...
3 Joulu 202438min
An introduction to CMO Therapy
Welcome to my new podcast, CMO Therapy! Wait, what’s that, another podcast? OK OK. Give me a minute to tell my story. My name is Lucy Heavens and I’m a senior marketing professional. I’ve worked in ...
19 Marras 20244min
