Growing pains and marketing gains
What does growth actually look like across different company stages? And why do so many CMOs and CEOs get it wrong?In this episode of CMO Therapy, I sit down with the absolutely awesome Irina Chuchkin...
29 Heinä 202541min
Partner marketing beyond the press release
Partner marketing: powerful strategy or PR vanity project?In this episode of CMO Therapy, I'm joined by the fabulous fintech marketing leader Yuliya Muir to dive into the real work that should happen ...
15 Heinä 202541min
The glass ceiling conundrum: break it or bounce off
Ready for a dose of real talk about squiggly careers and breaking through glass ceilings in marketing? In this episode of CMO Therapy, I sit down with the fabulous Betsy Samuel to unpack the twists, t...
1 Heinä 202540min
Brand builds, revenue sells - who gets the trophy?
In this episode, we’re diving into one of the hottest debates in marketing: does brand or revenue get the trophy? I’m joined by Keith Povey, who’s spent over two years as Director of Revenue Marketing...
17 Kesä 202539min
Intrapreneurial instincts in big marketing teams
What’s it really like working in a big marketing team at a large company? In this episode of CMO Therapy, Lucy sits down with the brilliant Nicola Harley, Head of Global Content at Morningstar, to unp...
3 Kesä 202536min
Attribution chaos: Are marketers their own worst enemy?
In this episode of CMO Therapy, Lucy is joined by the brilliant Emma Westley to unravel the emotional rollercoaster that is marketing attribution. Yep, we’re talking about the messy middle between mar...
20 Touko 202540min
Passport, please: Marketing’s unexpected trip to ‘going global’
Ever had that moment where your CEO casually says to you “I've had an idea, let’s go international, so congratulations your market just tripled” Suddenly, it’s not just about growing, it’s about scali...
6 Touko 202535min
How to scale marketing when the budget says 'No'
Scaling marketing without a bottomless budget? It’s a balancing act - part strategy, part scrappiness and a whole lot of creativity! In the episode of CMO Therapy I’m joined by the brilliant Katie Hay...
22 Huhti 202536min
