Big Brand Muscle, Startup Hustle
Being a marketing leader in a big brand is one thing… but stepping into a startup? That’s a completely different sport. In this episode of CMO Therapy, Lucy is joined by Sharon Hergarty, who’s done bo...
7 Huhti 34min
Why tone of voice still wins, even in the age of AI
In this episode of CMO Therapy, Lucy sits down with the brilliant Mel Barfield, Managing Partner and Brand Voice Lead at Copy or Die, to talk about why tone of voice still matters massively… especiall...
24 Maalis 41min
Founder knows best? Navigating trust, tension and truth at the top
In this episode of CMO Therapy, Lucy is joined by Lucas Bergmans (ex Wise, Moneysupermarket, Cazoo, Heineken, Britvic) to get into one of the most important and most misunderstood relationships in B2B...
10 Maalis 34min
Out of sight, out of mind? The real challenge of retention
In this episode of CMO Therapy, Lucy sits down with expert marketing leader and Brand & Marketing Director at Zego, Ingrid Sierra, to unpack one of the toughest challenges in B2B marketing: what reall...
24 Helmi 34min
From dinosaurs to birds: Helping big brands stay relevant in a world obsessed with new
What does it really take for a 160-year-old brand to stay relevant in a world obsessed with shiny new fintechs, challenger banks and AI-powered everything?In this episode of CMO Therapy, I’m joined by...
10 Helmi 44min
Your customers are doing the marketing. Are you letting them?
In this episode of CMO Therapy, I’m joined by Paul Taylor who held senior marketing leadership roles at firms like Swift and SS&C, to unpack one of the most misunderstood (and under-invested) growth l...
27 Tammi 45min
When 2 chiefs are better than 1: the rise of the power couple
In this episode of CMO Therapy, I sit down with Michelle to talk about one of the most misunderstood (and quietly tense) relationships in the C-suite: the Chief Marketing Officer and the Chief Commerc...
13 Tammi 41min
The two speed CMO
Ever been asked “So… are you more brand or demand?” and felt your soul leave your body? Same. In this episode of CMO Therapy, I sit down with the brilliant Smita Gupta to blow up that false choice and...
9 Joulu 202532min
