Copywriters Podcast

Elmer Wheeler may have been the best-paid copywriter of all time, on a dollars-per-word basis. In the 1930s, Texaco paid him $5000 to come up with the question “Is your oil at the proper level today, ...

26 Heinä 202129min

We’ve had really good responses for our Old Masters Series shows, where we look at one important copywriter from the past, and people were literally falling all over themselves when we brought on Sean...

19 Heinä 202129min

We’re really lucky today to have Marissa Morgan as our special guest today, and you’ll see why in just a minute or two. I met Marissa as a guest on her show earlier this year, and you’ll hear more abo...

12 Heinä 202133min

One thing that’s new to you when you become a copywriter, unless you’ve owned a business, grown up in an entrepreneurial family, or been in a business-like music or acting, or professional sports -- T...

5 Heinä 202132min

Today we’re going to take a deep dive into neuroscience, which is basically the study of how the brain works. Now, deep breath. This is not a med school class. In fact, to the great disappointment of ...

28 Kesä 202132min

For many copywriters, there comes a point where you know you have the basics covered. It’s always good to review them regularly, but what you’re looking for really is an edge here and an edge there. S...

21 Kesä 202126min

Our guest today is a copywriting historian and eight-figure practitioner of direct response copy. His name is Sean Vosler and I’ve wanted to have him on the show ever since I saw some of his detailed,...

14 Kesä 202131min

Every marketer has their favorite books and experts. One of mine is Dr. Robert Cialdini, who wrote “Influence: The Psychology of Persuasion.” It’s a classic and I’m sure many of you have read it and f...

7 Kesä 202135min