Digital Marketing ROWhy?

Digital Marketing ROWhy?

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?

Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.

With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.

Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.

Federated Digital Solutions

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Tip Tuesday: How Display Ads Build Stronger Connections With Your Audience

Tip Tuesday: How Display Ads Build Stronger Connections With Your Audience

It's Tip Tuesday! This week, Shannon shares a tip from Rory Kemerer, senior digital marketing consultant, about how programmatic display ads can help businesses build stronger connections with their t...

28 Loka 20253min

Planning Your 2026 Marketing Budget: Part 2

Planning Your 2026 Marketing Budget: Part 2

Welcome back to Part 2 of Digital Marketing RoWhy's budget planning series! Shannon Allen and Krystal Vivian continue their deep dive into the biggest trends reshaping digital marketing in 2026 and wh...

24 Loka 202526min

Tip Tuesday: For TV Commercials, Choose Your Audience, Not A Program

Tip Tuesday: For TV Commercials, Choose Your Audience, Not A Program

This Tip Tuesday, Shannon shares a tip from Hannah Purucker, campaign specialist at FDS, about why choosing your target audience as opposed to a specific program can drive more ROI for businesses. Rea...

21 Loka 20253min

Tip Tuesday: The Most Successful Blogs Are Written For People, Not Robots

Tip Tuesday: The Most Successful Blogs Are Written For People, Not Robots

Happy Tip Tuesday! This week, Shannon shares at tip from Joe Kuharic, social media specialist at FDS, about why blogs written for people tend to get more traffic, both from search and AI tools. Read F...

20 Loka 20253min

Planning Your 2026 Marketing Budget: Part 1

Planning Your 2026 Marketing Budget: Part 1

Join Shannon Allen and Krystal Vivian as they dive into everything you need to know about finishing the year strong and setting yourself up for success in 2026. If you're in the thick of budget planni...

9 Loka 202524min

Tip Tuesday: How Credit Unions Can Ensure Their Own Long-Term Success

Tip Tuesday: How Credit Unions Can Ensure Their Own Long-Term Success

Happy Tip Tuesday! This week, Shannon shares a tip from Derek Falter, digital marketing consultant, about why credit unions need to pivot their marketing strategies for younger audiences. Read Federat...

7 Loka 20253min

Tip Tuesday: For Digital Marketing Reporting, Less Is More

Tip Tuesday: For Digital Marketing Reporting, Less Is More

For Tip Tuesday this week, Shannon shares a tip from Katie Houser, senior campaign specialist, about how to make sure your digital marketing reporting is helping your business, not causing confusion. ...

30 Syys 20253min

Tip Tuesday: How To Strategize Q4 For Results Going Into 2026

Tip Tuesday: How To Strategize Q4 For Results Going Into 2026

Happy Tip Tuesday! This week, Shannon shares a tip from Karlie Mandigo, senior account manager, about how to effectively strategize your Q4 marketing to stand out during the holiday season and have an...

23 Syys 20253min

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