2025 In Review: Our Favorite Episodes of Digital Marketing RoWHY?
The year is wrapping up, and Shannon and Krystal are looking back at their favorite podcast episodes of 2025. From balancing work and motherhood with the FDS team to understanding the streaming TV tip...
18 Joulu 202517min
Social Media Trends 2026: AI Content, Attention Battles, and Why Followers Don't Matter Anymore
Social media is more crowded than ever, and the rules are changing fast. In this episode, Krystal Vivian takes over the podcast with the FDS social team—Joe Kuharic and Melissa Weirick—to reveal what'...
4 Joulu 202533min
The 2026 Digital Marketing Landscape: AI Search, Connected TV, and Privacy-First Targeting
The digital marketing landscape is shifting faster than ever, and 2026 will separate businesses that adapt from those left behind. In this episode, Shannon Allen and Krystal Vivian explore the three c...
20 Marras 202531min
What Your Digital Marketing Agency Isn't Telling You About ROI Reporting
This week Shannon Allen sits down with Krystal Vivian to discuss her new role as Director of Client Services at FDS. In this candid conversation, Krystal reveals what most digital marketing agencies w...
6 Marras 202529min
Tip Tuesday: How Display Ads Build Stronger Connections With Your Audience
It's Tip Tuesday! This week, Shannon shares a tip from Rory Kemerer, senior digital marketing consultant, about how programmatic display ads can help businesses build stronger connections with their t...
28 Loka 20253min
Planning Your 2026 Marketing Budget: Part 2
Welcome back to Part 2 of Digital Marketing RoWhy's budget planning series! Shannon Allen and Krystal Vivian continue their deep dive into the biggest trends reshaping digital marketing in 2026 and wh...
24 Loka 202526min
Tip Tuesday: For TV Commercials, Choose Your Audience, Not A Program
This Tip Tuesday, Shannon shares a tip from Hannah Purucker, campaign specialist at FDS, about why choosing your target audience as opposed to a specific program can drive more ROI for businesses. Rea...
21 Loka 20253min
Tip Tuesday: The Most Successful Blogs Are Written For People, Not Robots
Happy Tip Tuesday! This week, Shannon shares at tip from Joe Kuharic, social media specialist at FDS, about why blogs written for people tend to get more traffic, both from search and AI tools. Read F...
20 Loka 20253min
