Digital Marketing ROWhy?

Digital Marketing ROWhy?

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?

Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.

With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.

Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.

Federated Digital Solutions

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How To Get The Social Media Algorithms To Work For You

How To Get The Social Media Algorithms To Work For You

If you feel like you're spending hours creating social media content just to see your reach and engagement sink lower every month, this episode is for you! This week, Shannon Allen and Krystal Vivian ...

26 Kesä 202527min

Tip Tuesday: The Key To Effectively Using AI To Work Smarter

Tip Tuesday: The Key To Effectively Using AI To Work Smarter

Happy Tip Tuesday! This week, Shannon shares a tip from Joe Kuharic, social media specialist, about the most important factor in getting quality output from AI tools like ChatGPT or Claude. Read Feder...

24 Kesä 20253min

Tip Tuesday: Cutting Through The Data Clutter In your Marketing Reports

Tip Tuesday: Cutting Through The Data Clutter In your Marketing Reports

For Tip Tuesday this week, Shannon shares a tip from Katie Houser, senior campaign manager, about the importance of cutting through the clutter of data in your marketing reports. Read Federated Digit...

17 Kesä 20253min

Tip Tuesday: How To Get The Most Results Out Of Your Marketing Budget

Tip Tuesday: How To Get The Most Results Out Of Your Marketing Budget

Happy Tip Tuesday! This week, Shannon shares a tip from Angela Todd, senior digital marketing consultant, about how digital marketing can help you stretch your marketing dollars and get tangible resul...

10 Kesä 20253min

Celebrating 2 Years Of Digital Marketing ROWhy?

Celebrating 2 Years Of Digital Marketing ROWhy?

Wow, it's been two years since we launched our podcast! This week, Shannon and Krystal look back at the last two years of the show, talk about what they've learned, and share some exciting information...

5 Kesä 202530min

Tip Tuesday: How To Save Time On Social Media Content (And Get Better Results)

Tip Tuesday: How To Save Time On Social Media Content (And Get Better Results)

For Tip Tuesday this week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant. Karlie's tip is about how businesses can save time on their social media content while also pu...

3 Kesä 20253min

Tip Tuesday: How To Use The Gold Mine Of First Party Data In Your CRM

Tip Tuesday: How To Use The Gold Mine Of First Party Data In Your CRM

Happy Tip Tuesday! This week, Shannon shares a tip from Lisa Sikkema, regional sales manager, about how businesses can use the first party data on previous customers to build a marketing strategy that...

3 Kesä 20253min

Balancing Work And Motherhood With The FDS Team

Balancing Work And Motherhood With The FDS Team

Balancing work and motherhood can be a challenge, especially for moms of young children. At FDS, many of our team members are working moms with kids of all ages. In honor of Mother's Day in May, Shann...

22 Touko 202525min

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