Digital Marketing ROWhy?

Digital Marketing ROWhy?

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?

Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.

With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.

Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.

Federated Digital Solutions

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Tip Tuesday: How To Brainstorm Effective Blog Topics

Tip Tuesday: How To Brainstorm Effective Blog Topics

Happy Tip Tuesday! Krystal is in for Shannon this week. She shares a tip from Melissa Weirick, social media specialist, about how any business can brainstorm effective blog topics. Read Federated Digi...

15 Heinä 20254min

How To Create Streaming Video Ads That Drive Results

How To Create Streaming Video Ads That Drive Results

This week, Shannon Allen and Krystal Vivian discuss the art of creating streaming ads for OTT platforms that will capture viewers' attention and drive results. They talk about the fundamental differe...

10 Heinä 202521min

Tip Tuesday: Service Industry Businesses Need A Video-First Approach

Tip Tuesday: Service Industry Businesses Need A Video-First Approach

For Tip Tuesday this week, Shannon shares a tip from Rory Kemerer, senior digital marketing consultant, about why video is especially critical for businesses that offer services. Read Federated Digita...

8 Heinä 20253min

Tip Tuesday: Why Choose An Omnichannel Marketing Strategy

Tip Tuesday: Why Choose An Omnichannel Marketing Strategy

This week, Shannon shares a tip from Hannah Purucker, campaign specialist, about why it's important to have an omnichannel approach to your marketing plan. Read Federated Digital Solutions' blog Feder...

1 Heinä 20253min

How To Get The Social Media Algorithms To Work For You

How To Get The Social Media Algorithms To Work For You

If you feel like you're spending hours creating social media content just to see your reach and engagement sink lower every month, this episode is for you! This week, Shannon Allen and Krystal Vivian ...

26 Kesä 202527min

Tip Tuesday: The Key To Effectively Using AI To Work Smarter

Tip Tuesday: The Key To Effectively Using AI To Work Smarter

Happy Tip Tuesday! This week, Shannon shares a tip from Joe Kuharic, social media specialist, about the most important factor in getting quality output from AI tools like ChatGPT or Claude. Read Feder...

24 Kesä 20253min

Tip Tuesday: Cutting Through The Data Clutter In your Marketing Reports

Tip Tuesday: Cutting Through The Data Clutter In your Marketing Reports

For Tip Tuesday this week, Shannon shares a tip from Katie Houser, senior campaign manager, about the importance of cutting through the clutter of data in your marketing reports. Read Federated Digit...

17 Kesä 20253min

Tip Tuesday: How To Get The Most Results Out Of Your Marketing Budget

Tip Tuesday: How To Get The Most Results Out Of Your Marketing Budget

Happy Tip Tuesday! This week, Shannon shares a tip from Angela Todd, senior digital marketing consultant, about how digital marketing can help you stretch your marketing dollars and get tangible resul...

10 Kesä 20253min

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