Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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26 Predictions That Will RESHAPE Commerce In 2026

26 Predictions That Will RESHAPE Commerce In 2026

2026 won’t be an evolution of commerce—it will be a reset.In this episode, Taylor and Richard unpack 26 predictions that will reshape commerce in 2026, exploring how AI becomes the foundational layer ...

30 Joulu 202530min

What 53,000 Ads Reveal About Meta’s Andromeda Algorithm

What 53,000 Ads Reveal About Meta’s Andromeda Algorithm

Meta’s Andromeda algorithm didn’t just tweak performance it rewired how ads are delivered, scaled, and rewarded.In this episode of the Podcast, we break down insights from 53,000 ads, 147 brands, and ...

23 Joulu 202534min

CFO Summit - Turning Your Marketing Calendar Into a Financial Forecast

CFO Summit - Turning Your Marketing Calendar Into a Financial Forecast

Presented by:Fulfil : https://bit.ly/3KNjCYJTaxCloud: https://bit.ly/49mKdnRChargeflow: https://bit.ly/49mKfvZYou'll learn how to...-Connect marketing actions to financial outcomes-Combine qualitative...

18 Joulu 202554min

Welcome to Q5: The Most Important Quarter You’re Ignoring

Welcome to Q5: The Most Important Quarter You’re Ignoring

The holiday shipping cutoff doesn’t end the year. It flips the calendar into Q5 — the six-week window where intent spikes, CPMs collapse, and the best customer cohorts of the year are born.In this epi...

16 Joulu 202546min

The Marketing Calendar Is Your Real Revenue Model

The Marketing Calendar Is Your Real Revenue Model

In this episode of the Podcast, Richard and Luke break down the uncomfortable truth most brands ignore: your marketing calendar not your spreadsheet—is the real driver of revenue. We walk through why ...

11 Joulu 202535min

The 2026 7-Figure Brand Playbook (Stop Copying 9-Figure Advice)

The 2026 7-Figure Brand Playbook (Stop Copying 9-Figure Advice)

In this episode, Taylor and Joy break down the real 2026 playbook for 7-figure ecommerce brands, and why copying 9-figure operators is one of the biggest mistakes you can make.Coming off BFCM, they un...

9 Joulu 202531min

From Campaigns to Cash Flow: How to Build a Forecast That Works

From Campaigns to Cash Flow: How to Build a Forecast That Works

How do high-performing ecommerce brands turn campaigns into predictable cash flow?In this episode, we break down the exact forecasting process we use at Common Thread Collective to consistently land w...

4 Joulu 202535min

BFCM 2025 Results: What Really Happened This Weekend

BFCM 2025 Results: What Really Happened This Weekend

In this episode of the Podcast, we break down the real story of BFCM 2025—from forecasting accuracy to media buying chaos, offer pivots, AppLovin’s breakout performance, and what this year’s results s...

3 Joulu 202526min

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