Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Make Bigger Changes

Make Bigger Changes

If you aren't happy with your business, it’s probably time to make some changes. In this episode, Andrew draws from his experience as a consultant coming in with a fresh perspective on a brand and its...

11 Touko 202224min

How to Generate Winning Facebook Ad Creative

How to Generate Winning Facebook Ad Creative

Quantity alone isn’t always better than quality. In this episode, Andrew does a deep dive into Facebook ad creative strategy. “It’s not just about the volume of ads, but the quality of ads. I believe ...

4 Touko 202243min

The Mechanics of Executing a Promotion

The Mechanics of Executing a Promotion

Ever made it to the end of your promotion and realize you forgot something? In this episode, Andrew zooms into the mechanics of effective product launch and promotion strategies. “I’m going to give yo...

27 Huhti 202247min

Eight Things I’m Doing To Stay Productive

Eight Things I’m Doing To Stay Productive

If you’re a naturally productive person, skip this episode. For the rest of us, Andrew shares how he’s managing context switching and productivity. “I know I’m not alone in the challenge of working be...

20 Huhti 202225min

Is Pure-Play DTC Done?

Is Pure-Play DTC Done?

The world of DTC as we know it is behind us … or is it? In this episode, Andrew throws it back to the first few episodes of the show with a brief reflection on a broad question. “Is pure-play DTC over...

13 Huhti 202215min

Scaling Teams is as Hard as Scaling Revenue

Scaling Teams is as Hard as Scaling Revenue

What makes a good manager? In this episode, Andrew follows up on a comment he made in a previous conversation with Common Thread CEO Taylor Holiday about his biggest leadership mistakes. “As your orga...

6 Huhti 202225min

Building a Perpetual Facebook Ad Machine

Building a Perpetual Facebook Ad Machine

More creative, greater efficiency. In this episode, Andrew explores the best creative strategy to get the most out of Facebook ads. “The basic idea is: How much creative can you put into your Facebook...

30 Maalis 202232min

Where Will Your Business Create Value?

Where Will Your Business Create Value?

Where do you create value in your business? In this episode, Andrew demonstrates how to answer that question and why it is so important for your business’ success. “Where is the profit going to come f...

23 Maalis 202220min

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