Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Learning From a Huge Facebook Ads Win

Learning From a Huge Facebook Ads Win

What’s the secret behind massive wins on Facebook? In this episode, Andrew goes back to Facebook ad basics: what works, and what doesn’t. “There are times when the thing that really moves the needle i...

20 Heinä 202210min

Everybody Has Too Much Stuff

Everybody Has Too Much Stuff

First it was supply chain disruptions, and now it’s … warehouse disruptions? In this episode, Andrew talks about brands currently experiencing an abundance of inventory, the problems this is causing, ...

14 Heinä 202222min

How Much Should I Spend On Ads?

How Much Should I Spend On Ads?

How do you determine the percentage of revenue that goes toward your ad spend? In this episode, Andrew answers this question he received recently on Twitter. “This is a crucial question for any busine...

6 Heinä 202228min

Bonus Episode: Building a Subscription Business with Judith Zhu

Bonus Episode: Building a Subscription Business with Judith Zhu

Retention is king right now, so what’s your strategy? In this episode, Andrew is joined by Yotpo Product Marketing Manager Judith Zhu where they discuss how to generate revenue with subscriptions for ...

29 Kesä 202229min

How to Solve a Problem

How to Solve a Problem

What’s your greatest challenge right now? In this episode, Andrew talks through a problem he’s having trouble solving, and what he’s doing about it. (Spoiler: the key is breaking the problem down into...

22 Kesä 202227min

The Bull Case for DTC

The Bull Case for DTC

The market decline is real — but is there hope? In this episode, Andrew casts a positive outlook for the future, and suggests this is the time to invest in growth. “There is a moment right now to capi...

15 Kesä 202218min

Clarity > Everything

Clarity > Everything

At the center of what you’re selling, what’s the most important? In this episode, Andrew talks about getting as clear as possible on the marketing messaging for your product. “You have to know what yo...

8 Kesä 202218min

10 Topics With Taylor: Attribution, Shopify Audiences, & The Looming Ecomm Debt Crisis

10 Topics With Taylor: Attribution, Shopify Audiences, & The Looming Ecomm Debt Crisis

What’s on your mind as an ecommerce owner or operator? This episode, Andrew and special guest Common Thread Collective CEO Taylor Holiday cover 10 trending and top-of-mind ecommerce topics. “We’ll go ...

1 Kesä 202253min

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