Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Why Bambu Earth: An Antifragile Analysis

Why Bambu Earth: An Antifragile Analysis

What’s the best use of your investment? In this episode of the Ecommerce Playbook Podcast, Andrew dives into the specifics of 4x400’s decision to go all-in on Bambu Earth. “If you’re like me and you l...

27 Tammi 202242min

21 Antifragile Ecommerce Tactics (Roundtable)

21 Antifragile Ecommerce Tactics (Roundtable)

Resilience is often the key to success. In this episode, Andrew is joined by Common Thread Collective executives Orchid Bertelsen, Taylor Holiday, and Aaron Orendorff to discuss the seven characterist...

20 Tammi 20221h 7min

“Aggregator Madness” and Major Changes at 4x400

“Aggregator Madness” and Major Changes at 4x400

Transitions are on the horizon. In this episode, Andrew provides his assessment of the aggregator model, the landscape for aggregators as a whole, and how that assessment informs incoming changes at 4...

13 Tammi 202231min

Black Friday Results & Lessons Learned

Black Friday Results & Lessons Learned

Lose, win, and draw. Three brands with three different outcomes. In this episode, Andrew follows up on Black Friday, Cyber Monday and the lessons he’s bringing into 2022. “I’ve done Black Friday a lot...

14 Joulu 202119min

Expectations for Black Friday, Cyber Monday

Expectations for Black Friday, Cyber Monday

The supply chain, inflation, product volume — a multitude of factors went into ecommerce planning for the holiday season. In this episode, recorded prior to the big weekend, Andrew shares his expectat...

7 Joulu 202114min

Ecommerce Data from ~230 Businesses & $2.3B+ in Revenue

Ecommerce Data from ~230 Businesses & $2.3B+ in Revenue

In this bonus (dare we say, “emergency”) episode of the Ecommerce Playbook Podcast, Andrew is joined by CTC’s VP of Marketing, Aaron Orendorff, and CEO, Taylor Holiday. Go behind-the-scenes as they sh...

11 Marras 20211h 2min

The Anatomy of a Well-Executed Product Launch

The Anatomy of a Well-Executed Product Launch

How do you create products that generate value over time? In this episode, Andrew shares the what, why, and how of a recent Modern Fuel launch. “When you launch a product, you need to keep the fundame...

9 Marras 202125min

The Simplest Way to Maximize Black Friday (SPOILER: AOV > Everything)

The Simplest Way to Maximize Black Friday (SPOILER: AOV > Everything)

It’s not too late! In this week’s episode, Andrew shares his best strategy for a successful ecommerce holiday. “The way you maximize the moment with past customers, new customers, and everyone in betw...

3 Marras 20219min

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