Should We Have A Sale?
Should you run a sale to earn some cash in the short-term or work on a longer-term plan instead? Today's episode will answer that question and bring you in on the thinking behind how we weigh strateg...
27 Touko 202126min
Simple Email Segmentation You Should Implement Right Now
Today's episode focuses on the importance of traffic channel diversity. More specifically, we share an easy-to-implement email segmentation strategy that our team is seeing great results with and how ...
20 Touko 202115min
You Need To Get Serious About Search Ads
On today's episode, we cover a topic that we've never talked about on the podcast before ... Search Engine Marketing. In host, Andrew Faris's words: "Is there anything less sexy in marketing?" It ...
13 Touko 202122min
How To Build An Anti-Fragile Business
What kind of businesses aren't afraid? What kind of businesses actually get better under pressure? What kind of businesses will thrive in the aftermath of iOS 14.5? We answer these questions and sha...
5 Touko 20211h 13min
iOS 14.5 Is Here
The immediate rollout of Apple's iOS 14.5 is finally here. These are our first major impressions and how it's preliminarily affected our Facebook ad accounts.
3 Touko 202118min
3 Things I Suck At
Weakness is reality. Especially in business. We acknowledge that in this episode and share how to solve for weaknesses as a leader and within areas of your own business. Show Notes: "Accounting for ...
22 Huhti 202121min
Resource Allocation
On this week’s episode we answer a question submitted by one of our listeners: how to build your resources against the best possible outcomes.
15 Huhti 202124min
Capture The Demand You Generate
In this episode, we share one of our most crucial digital marketing lessons — the relationship between demand generation and demand capture. Show Notes: We originally put together this video for Blac...
8 Huhti 202130min
