Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Product First, Brand Impact Second (S2: E16)

Product First, Brand Impact Second (S2: E16)

We’re diving back into the story of 31 Bits, one of our newly acquired ethical jewelry brands. From its acquisition to proving viability, the growth journey has been a struggle. This week, we’re t...

2 Marras 202023min

We Acquired Our 6th Brand: Modern Fuel

We Acquired Our 6th Brand: Modern Fuel

This episode, we have an exciting announcement to make… 🎉 We’ve acquired our 6th brand: Modern Fuel 🎉 From its founder story to early-stage strategy, we cover all things brand acquisition on today’...

21 Loka 20201h 1min

One Topic With Taylor: Is Discounting Bad For Your Brand?

One Topic With Taylor: Is Discounting Bad For Your Brand?

Back by popular demand, is the second monthly installment of “One Topic with Taylor” series on the Ecommerce Playbook Podcast. CEO of Common Thread Collective, Taylor Holiday and host, Andrew Faris ...

14 Loka 202032min

Episode Update: A One Week Break

Episode Update: A One Week Break

A short message and a notice of a one week break from the Ecommerce Playbook Podcast

8 Loka 20201min

We Ran Out Of Inventory Somehow (S2: E15)

We Ran Out Of Inventory Somehow (S2: E15)

The ongoing narrative of what it’s like to run a new ecommerce business goes something like this: 1. Trying to prove brand viability in the early stages 2. Failing and learning post-launch 3. Then ...

30 Syys 202015min

Signs of Life (S2: E14)

Signs of Life (S2: E14)

You read that title correctly – we have signs of life in the ad account of our newly acquired brand 31 Bits. We've had some bumps in the road getting the brand off the ground, but this week we may h...

24 Syys 202025min

We Relaunched Our Ad Campaign. And It’s Going Badly. (S2:E13)

We Relaunched Our Ad Campaign. And It’s Going Badly. (S2:E13)

From acquisition, to relaunch, to this episode. Every weekly episode of the Ecommerce Playbook Podcast up until this point has been leadup to this moment. Our newly acquired brand, 31 Bits, is a ful...

17 Syys 202016min

One Topic With Taylor: Where Did The Marketing Campaign Go?

One Topic With Taylor: Where Did The Marketing Campaign Go?

The first in a new monthly episode – CEO of Common Thread Collective, Taylor Holiday and host, Andrew Faris each bring one topic they've been wrestling with over the last month and talk it through. S...

10 Syys 202051min

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