Follow The Yellow Brick Road

Follow The Yellow Brick Road

Follow The Yellow Brick Road is the podcast for founders who want a clear path to turning clicks into customers. Hosted by Emma Rainville (Founder of Shockwave Solutions, Wizard of Ops) and Mitch Barham (Founder of Barham Marketing, Wizard of Ads), this show breaks down what actually drives growth — from acquisition to conversion to operations. Emma brings the systems and execution behind businesses that run without the founder in the day-to-day. Mitch brings the ads and acquisition that turn attention into revenue. Together, they connect both sides — so your business doesn’t just get clicks, it converts. If you're serious about scaling your business — subscribe and follow the path.

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

Jaksot(97)

Holiday Bonus vs Performance Bonus: What Really Works?

Holiday Bonus vs Performance Bonus: What Really Works?

Bonuses are more than extra cash; they reflect how much a company values and motivates its team members. Today, we explore bonus structures and their impact on team morale, loyalty, and productivity. ...

10 Joulu 202418min

Profit Boosting Strategies For Visionary Entrepreneurs

Profit Boosting Strategies For Visionary Entrepreneurs

Profit margins are essential KPIs because they reveal a business's financial health. By optimizing profit margins, businesses improve cash flow, make informed financial decisions, and ensure sustainab...

3 Joulu 202430min

Why Your 7-Figure Business Is Stuck (And How to Fix It)

Why Your 7-Figure Business Is Stuck (And How to Fix It)

Many entrepreneurs feel stuck after reaching the seven-figure milestone in their business. Hitting that milestone is a huge accomplishment, but we know staying stuck at a plateau isn’t uncommon. The g...

26 Marras 202428min

How to Fire Yourself As a CEO (Step by Step)

How to Fire Yourself As a CEO (Step by Step)

Today, we tackle a bold move that every entrepreneur should consider: firing yourself as the CEO. Many founders unknowingly become the bottleneck in their own businesses, stalling growth and exhaustin...

19 Marras 202417min

The Key to Thriving Business Partnerships: Clear Roles, Communication, and Trust

The Key to Thriving Business Partnerships: Clear Roles, Communication, and Trust

Business partnerships often fail because of unclear roles and unspoken expectations. Without defined responsibilities, tension and misunderstandings build up quickly. Today, we’ll explore how clear co...

12 Marras 202428min

Direct Response Marketing is Dying: What You Need To Know with Perry Belcher

Direct Response Marketing is Dying: What You Need To Know with Perry Belcher

We sat down with legendary marketer Perry Belcher, also known as the "godfather of marketing," to discuss why direct response marketing appears to be dwindling. Perry shares profound insights on the e...

12 Marras 202429min

Selling Your Business? Avoid These Costly Exit Mistakes and Pitfalls with Kasim Aslam

Selling Your Business? Avoid These Costly Exit Mistakes and Pitfalls with Kasim Aslam

Many business owners underestimate the complexities of exit deals and make mistakes that lead to reduced sale value, unfavorable terms, and financial challenges post-exit. We sit down with Kasim Aslam...

12 Marras 202427min

Election Year of Chaos: How Political Campaigns Will Disrupt Your Ad Spend

Election Year of Chaos: How Political Campaigns Will Disrupt Your Ad Spend

Political ad spending is set to skyrocket to $2.64 billion this election year, a 28% increase from the previous election cycle. As businesses struggle to compete for attention in a media landscape flo...

1 Marras 202415min

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