How Startups Can Turn Failure into Success
AptDeco, a peer-to-peer marketplace for used furniture, launched in New York City in 2014. Despite its complexity and high costs, the company grew quickly. Co-founders Reham Fagiri and Kalam Dennis co...
25 Syys 202425min
To Set a Great Strategy, Start by Imagining the Future You Want
Some managers develop strategy by focusing on problems in the present, and that’s especially true during a crisis. But Mark Johnson, co-founder of the innovation consulting firm Innosight, argues that...
18 Syys 202425min
3 Signs It’s Time to Transform Your Core Business
Is your company’s existing growth formula finally reaching its limit? Bain & Company partner Chris Zook says you may need to redefine your core business if you want to power new growth. Zook was co-he...
11 Syys 202418min
24 Steps to Launch a Start-Up
Many people aspire to entrepreneurship. But Bill Aulet, who has advised founders for decades, warns that it remains a high-risk endeavor. Aulet is a professor of entrepreneurship at the Sloan School o...
4 Syys 202428min
Brand Strategy Lessons from Super Bowl Ads
The Super Bowl isn’t just American football’s championship game. It’s also one of the world’s biggest stages for brand messaging. In 2024, the average 30-second Super Bowl ad cost $7 million —and that...
28 Elo 202432min
How to Incorporate Influencers into Your Marketing Strategy
Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the soci...
21 Elo 202432min
How to Build a Dynamic-Pricing Strategy That Works
More and more companies are turning to pricing algorithms to maximize profits. But many are unaware of a big downside. Marco Bertini, a marketing professor at Esade Business School in Barcelona, says ...
14 Elo 202428min
How Rakuten’s Shift to English Transformed Its Culture
In 2010, Japan’s largest e-commerce platform Rakuten was rapidly expanding into global markets when CEO Hiroshi Mikitani made a surprising announcement: Rakuten’s internal language would be changing t...
7 Elo 202419min
