Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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Blogcast: An E-Commerce Price Segmentation

Blogcast: An E-Commerce Price Segmentation

This is an Impact Pricing Blog published on November 16, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/an-e-commerce-price-segm...

23 Joulu 20222min

Pricing Table Topics: Jack of Diamonds - Sell Like You Don't Have Competitors

Pricing Table Topics: Jack of Diamonds - Sell Like You Don't Have Competitors

This one is the Jack of Diamonds from the Selling Value card deck. It's true, you need to sell like you don't have competitors. Every once in a while, you find yourself in a situation where people are...

21 Joulu 20221min

#CLASSIC The Art of Value with Kirk Bowman

#CLASSIC The Art of Value with Kirk Bowman

Kirk Bowman is the founder and Visionary of Value and the Art of Value, a pricing consultancy in Dallas, TX. His podcast, the Art of Value Show, is one of the most shows for knowledge professionals. H...

19 Joulu 202221min

Blogcast: What Selling Value Means

Blogcast: What Selling Value Means

This is an Impact Pricing Blog published on November 9, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/what-selling-value-means/...

16 Joulu 20222min

What Is Product-Led Growth? The Whats, Hows, and Whys with Kyle Poyar

What Is Product-Led Growth? The Whats, Hows, and Whys with Kyle Poyar

Kyle Poyar is a product-led growth expert who worked for Simon-Kucher & Partners for six years where he was a consultant, senior consultant and manager, and director. Currently, he is the operating pa...

12 Joulu 202229min

Blogcast #84: A Fabulous New Behavioral Economics Trick

Blogcast #84: A Fabulous New Behavioral Economics Trick

This is an Impact Pricing Blog published on November 2, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/a-fabulous-new-behaviora...

9 Joulu 20223min

Pricing Table Topics #86: Jack of Clubs: Price Is Not Driving the 'Will I' Decision

Pricing Table Topics #86: Jack of Clubs: Price Is Not Driving the 'Will I' Decision

This one is the Jack of Clubs from the Selling Value card deck. It's true, price doesn't drive the 'will I' decision. When people are making a 'will I' decision they're trying to decide, is this a pla...

7 Joulu 20222min

E-commerce Pricing That Drives Your Sales Through the Roof with Ankur Barot

E-commerce Pricing That Drives Your Sales Through the Roof with Ankur Barot

Ankur Barot started his career in engineering and soon transitioned to business. Currently, he is an e-commerce expert and is working as the manager of strategic initiatives at BigBasket, one of the b...

5 Joulu 202230min

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