Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

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Blogcast #83: More Lessons from Netflix

Blogcast #83: More Lessons from Netflix

This is an Impact Pricing Blog published on October 26, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/more-lessons-from-netflix...

2 Joulu 20222min

Pricing Table Topics #85: Jack of Hearts: 'Will I' Decision Needs Different Information than 'Which One' Decision

Pricing Table Topics #85: Jack of Hearts: 'Will I' Decision Needs Different Information than 'Which One' Decision

This is the Jack of Hearts from the Selling Value card deck. It's true, buyers making the 'will I' decision do need different information than those making the 'which one' decision. In the 'will I' de...

30 Marras 20222min

#CLASSIC Value-based Pricing: How to Get Started and How to Succeed with Stephan Liozu

#CLASSIC Value-based Pricing: How to Get Started and How to Succeed with Stephan Liozu

Stephan Liozu is the Founder of Value Innoruption Advisors, a boutique consulting firm specializing in disruptive approaches in value, pricing, and strategic management. He helps leaders in organizat...

28 Marras 202226min

Blogcast #82: Value and Price for a Few Customers

Blogcast #82: Value and Price for a Few Customers

This is an Impact Pricing Blog published on October 19, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/value-and-price-for-a-fe...

25 Marras 20223min

Business Negotiations: How to Sell without Actually 'Selling' with Andy Paul

Business Negotiations: How to Sell without Actually 'Selling' with Andy Paul

Andy Paul is the author of Sell Without Selling Out. He's the host of the Sales Enablement Podcast, and has experience on being VP of Business Development and VP of Sales. In this episode, Andy talks...

21 Marras 202233min

Blogcast #81: The Strategic Hot Dog

Blogcast #81: The Strategic Hot Dog

This is an Impact Pricing Blog published on October 12, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-strategic-hot-dog/ If...

18 Marras 20222min

Memecast #84: Jack of Spades: Will I, then Which One

Memecast #84: Jack of Spades: Will I, then Which One

This one is the Jack of Spades from the Selling Value card deck. Buyers usually make a 'will I' decision, then decide 'which one'. They make the 'will I' decision, meaning, am I going to buy something...

16 Marras 20222min

Adjusting for Inflation: How to Increase Your Price with Marina Dias

Adjusting for Inflation: How to Increase Your Price with Marina Dias

Marina Dias has been in the pricing industry for almost ten years. Currently, she is the senior pricing expert and consultant at Competera, a company that helps retailers and brands to increase custom...

14 Marras 202229min

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