Instagram: Branded Content Ads
On this episode, I talk about Instagram rolling out branded content ads. Now you can use the great content made by influencers in your own advertising as long as they go into the advanced settings on ...
10 Kesä 20192min
POV: Engagement on social platforms
On this episode, I talk about how engagement is the most important element when it comes to your social media strategy. Many brands, social media managers and influencers just don’t get it. Stand out ...
3 Kesä 20192min
POV: Make sure your digital touch points are not broken!
On this episode, I talk about the importance of not sending potential customer words backwards in the sales journey. You need to do an audit and make sure that your website, your Amazon listings, your...
28 Touko 20192min
POV: Supporting your main sales channel
On this episode, I talk about the importance of supporting your main sales channel. Whether it is retail, e-commerce or Amazon you must have a digital support plan in place if you want to succeed.
28 Touko 20193min
POV: Facebook Ad Library
On this episode I talk about the Facebook ad library and your ability to go in there and poke around to see what your competition is doing with ads. You can also look at industry leaders and forward t...
23 Touko 20192min
Influencer Marketing Stats and Tactics
On this episode, I talk about some compelling stats around influencer marketing. The bottom line is if you are a brand of selling products or services you need to be investing time and funds into infl...
22 Touko 20193min
POV: Influencer Plan of Attack
On this episode, I talk about having a smart plan of attack for your influencer relationships. First off, you have to be in the game. Then, once in the game, you need to reverse engineer what you want...
21 Touko 20194min
POV: @shop on Instagram
On this episode I give a quick heartache on the new @shop feature on Instagram. As they continue to push into E-commerce consumers and brands should pay attention.
13 Touko 20192min
