Hack to get Amazon and Retail customers to your website.
On this episode I talk about a hack to get your Amazon and/or retail customers through your domain so then you can start to create a direct marketing relationship with them. It’s a simple step, that c...
10 Touko 20193min
POV: Some mistakes brands are making right now.
Only selling on Amazon? Overthinking content based on what you want and not what the consumer wants? Not using paid social AND influencers? Not getting out there and listening to clients? You are doin...
10 Touko 20194min
POV: Where you should and should not be investing your time.
On this episode, I talk once again about where you should and should not be investing your time with your social media efforts. You should be investing in paid social as well as influencer collaborati...
6 Touko 20197min
POV: Facebook F8 and the platform in general.
On this episode I give a hot take on Facebook as a platform and some of the updates that were announced at their F8 conference this week. I strongly encourage brands as well as users to not sleep on F...
2 Touko 20193min
POV: Influencers - May 2019
On this episode I talk about my current POV on influencers. The bottom line is influencers need to be part of your marketing mix, their primary use should be targeted reach and awareness at scale and ...
29 Huhti 20193min
POV: Changing landscape of Instagram
On this episode, I talk about my point of view on the changing landscape of Instagram. I reference an article put out on the Atlantic that talks about the Instagram aesthetic being over and how some i...
25 Huhti 20194min
POV: Instagram decreasing prominence of likes- a good thing!
On this episode I talk about Instagram potentially decreasing the prominence or value of the likes on their platform and why that is a good thing. I revisit the topic of followers not mattering as wel...
22 Huhti 20192min
Context is king.
On this episode, I talk about how context is King with social media even more than just content. Don’t write off any social network until you have a holistic understanding of how each works in the now...
15 Huhti 20192min
