POV: Paid Social for 2019
On this episode, I go a little bit deeper on my thoughts about paid social in 2019. First, I think brands should find any funds that they can to invest in Instagram and Facebook advertising. Wherever ...
12 Joulu 20184min
POV: Think science before art when making content.
On this episode, I talk about thinking science before art, when making content. For CPG and beverage brands, we think the most important messages are PFC- Product Front and Center, DTP-Describe The Pr...
10 Joulu 20184min
POV: Social platform usage in “the now”...
On this episode, I talk about understanding how to use the right social media platforms in the current environment. I encourage brands not to get too romantic about what got you here and not try to ov...
10 Joulu 20183min
Q1 2019: Tactic Recommendations
On this episode, I break down some of our Q1 2019 tactical recommendations for social media. The big takeaways are a “less is more” approach to content aiming for about 16 posts per month. Boosting of...
3 Joulu 20184min
POV: Devaluing Twitter “Followers”
On this episode, I talk about the Twitter platform devaluing followers and decreasing the real estate that your follower count takes up on the platform. Twitter is doing this as part of their cleanup ...
30 Marras 20184min
POV: Why social media engagement doesn’t matter that much.
On this episode, I talk about why social media engagement is not the right KPI for measuring your performance on social media. Pam Moore wrote an article for socialmediatoday.com backing up the idea t...
30 Marras 20184min
POV: Quintly report on Instagram best practices
On this episode, I talk about the Quintly report that breaks down Instagram best practices and was published by Andrew Hutchinson on Social Media Today. The key takeaways are: 1- videos generate up to...
28 Marras 20184min
Rant: Visual content and how to measure the value
On this episode, I talk about creating content and having that be the fuel for your marketing efforts. Measuring the success of content comes down to your visual opinion and whether or not it elevates...
28 Marras 20183min
