POV: Where to invest time and money in 2019
On this episode, I talk about where to invest your time and money if you want to be successful with your social media efforts in 2019. Specifically I talk about video, longform content, investing in t...
26 Marras 20184min
POV: Think science before art, when creating content.
On this episode, I talk about thinking about the science of your content and message before spending so much time on the art. Think about who you want to target and what you want to say and then creat...
20 Marras 20184min
Instagram Update: Reducing inauthentic activity
On this episode, I talk about the update that was put out on Instagram‘s info center regarding the steps they are taking to reduce in authentic activity on their platform. There’s a lot of tools out t...
19 Marras 20183min
Rant: Diversify and don’t just focus on Instagram
On this episode, I talk about how brands are too overly reliant on Instagram right now. It is important to diversify and always be tasting new or other things.
19 Marras 20184min
POV- Invest in email marketing
On this episode, I give a quick pov on email marketing and the importance of it. You have to capture emails, have an email sequence plan, and deploy promotional and content laden emails too.
12 Marras 20184min
Amazon tests search based retargeting
On this episode, I talk about Amazon testing a search based retargeting which would allow you to use the Amazon DSP and then follow users based on their search queries outside of the Amazon walls for ...
6 Marras 20183min
POV: Three types of paid social.
On this episode, I talk about my point of you on paid social and how there are really three categories. First is revenue generating ROI focused advertising. The second is reach and awareness around ke...
5 Marras 20184min
Rant: Investing more in Instagram Stories
On this episode, I talk about investing time and effort into Instagram Stories. You should be looking at Instagram Story swipe up ads, creative video and just experimenting with the platform as much a...
3 Marras 20183min
