Lighting with Lisa: The Lighting Podcast

What do you think about SPIFFs (or is it SPIF?) as a showroom owner or manager? I have a lot of feedback direct from the independent lighting showroom about this topic, courtesy of the Lighting Showro...

20 Heinä 202123min

I saw something on social media this week that really blew me away - did you see it too? I'm not yet sure what this means for the lighting industry and lighting showrooms, but I think it is something ...

13 Heinä 202124min

I'm going there again - direct to designer sales. Showrooms don't like or want it, but in many cases it seems here to stay so how do we navigate this landscape and remain a successful industry? The ch...

6 Heinä 202123min

Welcome back to the office after a week at Market! I review my two least favorite Market questions, give thanks, and discuss a few ongoing issues and news I learned at Lightovation next week. It was g...

29 Kesä 202121min

Who has time for marketing? You do! In this episode, with a powerful assist from Zelle Duda of Lighting and Bulbs Unlimited in Charlotte, NC, I discuss five easy ways to create impactful marketing for...

22 Kesä 202122min

In a follow up to last week's episode "Is the Lighting Industry in Danger," I share some real, actionable items that we can pursue as an industry to provide stability and support for the independent l...

15 Kesä 202121min

Are we collectively ignoring real threats to the lighting industry via factories selling direct to consumer and a million other tiny challenges that are chipping away at manufacturers and independent ...

8 Kesä 202122min

Let's talk about it -- as an industry, we need to share information better and faster. From Lightovation attendance to pricing changes, there is so much room for improvement and increased engagement i...

1 Kesä 202121min