Lopia Defining Customers to Drive Growth Strategy
This examines the rapid growth and marketing strategy of the Japanese supermarket chain Lopia, emphasizing the importance of defined customer targeting. Rather than trying to appeal to everyone, Lopia...
4 Maalis 4min
Value Redefined: From Commodities to Premium Experiences
This examines how businesses can transcend price wars by redefining product value through customer context and experiential storytelling. Using the example of Horinishi Premium spice, it illustrates h...
4 Maalis 6min
Leadership Lessons from The Man Who Was Made Prime Minister
This explores the concept of leadership development through an analysis of Shichiri Nakayama’s novel, The Man Who Was Made Prime Minister. The story follows an unsuccessful actor who is forced to serv...
3 Maalis 4min
Mazda’s Blueprint Eight Steps to Cultural Transformation
This outlines Mazda’s comprehensive strategy for cultural transformation by applying John Kotter’s eight-step framework for organizational change. Facing a volatile automotive industry, the company la...
2 Maalis 5min
From Static Nouns to Active Process - The Architecture of Marketing
This explores the conceptual distinction between stationary objects and active processes by using the difference between buildings and architecture as a foundational metaphor. While a building represe...
1 Maalis 4min
HACK Digital - Sun Tzu’s The Art of War Business Strategy
In his novel HACK, author Akira Tachibana explores the intersection of modern cyber warfare and the timeless wisdom of Sun Tzu’s "The Art of War." The story follows a skilled hacker named Tatsuki who ...
28 Helmi 1min
Kominato Railway Customer Setting Marketing Process
This case study explores how Kominato Railway revitalized its struggling "Yo-Kiha" beer train project by pivoting its marketing strategy based on real-world observations. Originally aimed at corporate...
27 Helmi 2min
Phantom - Escaping the Illusion of Storytelling Marketing
Keisuke Hada’s novel, Phantom, serves as a critical exploration of how modern individuals become trapped by the alluring narratives of financial and social ideologies. The story contrasts a woman obse...
26 Helmi 5min
