Marketing Talks

This explains how chocoZAP, a 24-hour self-service gym, achieved rapid growth by internalizing its marketing efforts instead of relying heavily on advertising agencies. This strategic shift allowed ch...

7 Elo 202513min

This explores the concept of "bias break," a strategic approach to innovation that involves intentionally challenging ingrained assumptions and industry norms to create new value. Using the unique Fuk...

6 Elo 202512min

This emphasizes the strategic importance of revitalizing established brands rather than solely focusing on new product development when sales stagnate. It argues that neglecting existing products, eve...

6 Elo 202512min

This outlines four crucial steps for successful new business development, drawing insights from the case study of AirCloset, a monthly fashion rental service. It emphasizes strategically selecting a b...

5 Elo 202513min

This emphasizes that business success hinges on identifying the appropriate "battlefield" or market. It argues that understanding where to compete is more crucial than how to compete. It uses the exam...

4 Elo 202512min

This episode focuses on its strategic shift in target customers. Initially aimed at tourists, CYCY pivoted its focus to local residents after realizing the significant market potential among daily com...

3 Elo 20258min

This discusses redefining the value of idle assets, specifically focusing on how derelict or unused properties can be transformed into sought-after filming locations for movies, commercials, and TV sh...

2 Elo 202513min

This describes how the Japanese stationery company, Lihit Lab, successfully transformed one of its existing office products into a thriving brand for "Oshikatsu" (fan activities), called "myfa." This ...

1 Elo 202510min