Marketing Talks

This review describes Shuichi Yoshida's epic novel, "Kokuho," which traces the extraordinary life of Kikuo, a man born into a yakuza family who ascends to become a celebrated kabuki actor. The narrati...

15 Elo 202510min

This outlines Fancl's "Clear Up" skincare line for elementary school children as a case study for successful new business development. It emphasizes a four-step process: first, selecting a specific bu...

14 Elo 202512min

This discusses Kirin's "Whisky Delivered 20 Years Later" project, a unique product that sold out rapidly despite its high price point. The success is attributed to redefining whisky as a life partner ...

13 Elo 202511min

This emphasizes the critical importance of defining one's "battlefield" and "customer" for business triumph. It illustrates this concept through two distinct case studies: the strengths and limitation...

13 Elo 20259min

This analyzes the success of Kao's Quickle Senmenbowl Cleaner, a product designed to address a previously unrecognized consumer need. It explains how Kao identified a widespread, yet unarticulated, di...

12 Elo 202510min

This provides an overview of Suntory's "insightful organization," which leverages the SECI model for knowledge creation. The SECI model outlines a four-stage process: Socialization (sharing tacit know...

11 Elo 202514min

This examines Yamada Denki's successful implementation of Google's P-MAX advertising tool, analyzing it through the lens of "Jobs to Be Done (JTBD) theory." This theory posits that customers "hire" pr...

10 Elo 202513min

This explores how Kyowa Kogyo, a manufacturer of industrial wire mesh, transformed its brand image by embracing "perception change" as a marketing strategy. Initially viewed as "old and uncool," the c...

9 Elo 202511min