Research-Driven Innovation: Questions to New Ideas
This outlines the core principles and practical applications of "Research-Driven Innovation: From Questions to New Ideas," a book by Yuki Anzai and Hirokazu Oda. The authors argue that true innovation...
22 Elo 202516min
Drugstore Retail Evolution Shopper and Buyer Insights Trade Marketing
This explains trade marketing, a strategy focused on enhancing sales by understanding and connecting with both the shopper (customer) and the buyer (retailer). It highlights how Japanese drugstores ar...
21 Elo 202511min
Mini Vegetables Turning Weakness into Strength
This examines how mini vegetables have gained popularity, demonstrating a shift in societal values and marketing strategies. Initially perceived as inferior due to their small size, mini vegetables ar...
20 Elo 202513min
Think Big, Start Small: Growth Strategies Case Studies
This discusses strategic growth approaches through two distinct case studies. The first highlights how Mitsui Sumitomo Insurance's CX Design Department adopted a "Think Big, Start Small" methodology, ...
20 Elo 202510min
Fujifilm X Series Brand Concept Driven Marketing
This examines Fujifilm's successful "X Series" digital camera brand, attributing its popularity to a concept-driven marketing approach. Despite the widespread use of smartphones for photography, Fujif...
19 Elo 202512min
Marketing 6 Steps for Recruitment Success
This presents a six-step framework for recruitment success, drawing a direct parallel between marketing principles and talent acquisition. It emphasizes that just as businesses create reasons for cust...
18 Elo 202515min
Kao Powerful Deodorant Strong Solving the Real Customer Problem
This discusses Kao's "Powerful Deodorant Strong" product line, specifically designed for healthcare and nursing facilities, highlighting its successful marketing approach. The core of this success lie...
17 Elo 202512min
ChargeSPOT Customer Centric Why-What-How Pricing
This analyzes ChargeSPOT's pricing adjustments, offering insights into customer-centric strategies. They detail ChargeSPOT's initial misstep when a price increase, based on incomplete data, led to cus...
16 Elo 202510min
