Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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Answered: How Can I Do What I Do Best & Outsource The Rest?

Answered: How Can I Do What I Do Best & Outsource The Rest?

Ralph Burns shares a special guest appearance he made on the Affiliated Podcast with hosts Tom and Kyle. While Lauren was away traveling, Ralph dove into his personal journey from affiliate marketer t...

1 Huhti 20251h 5min

[Live Demo] How to Determine an Membership/eComm Biz’s nCAC

[Live Demo] How to Determine an Membership/eComm Biz’s nCAC

In this special live workshop edition of the podcast, the team at Tier 11 dives into a behind-the-scenes strategy session with a real brand, tackling the financial backbone of scalable growth. From ca...

28 Maalis 202539min

5 AI video tools you can’t live without with Ian Garlic

5 AI video tools you can’t live without with Ian Garlic

Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa d...

25 Maalis 202530min

(Part 2) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t

(Part 2) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t

In Part 2 Ralph Burns and John Moran continue their breakdown of why ROAS (Return on Ad Spend) is an outdated and misleading metric for scaling businesses. They introduce a better, more reliable metri...

21 Maalis 202537min

(Part 1) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t

(Part 1) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t

Return on Ad Spend (ROAS) has been the go-to metric for measuring success in digital advertising, but is it actually holding your business back? In this episode, we break down why traditional ROAS is ...

18 Maalis 202547min

How to Use Video to Sell Stuff….The Right Way with Ian Garlic

How to Use Video to Sell Stuff….The Right Way with Ian Garlic

Ralph and Lauren sit down with Ian Garlic, the founder of Video Case Story, to uncover the most effective ways to use video for sales. While most brands flood social media with endless content, Ian re...

14 Maalis 202544min

The 100% Foolproof Framework to NEVER Make a Bad Hire Ever Again! (Part 2)

The 100% Foolproof Framework to NEVER Make a Bad Hire Ever Again! (Part 2)

Hiring the right people is the single most impactful decision a business can make. In this episode, Ralph Burns and Josh Hill break down Tier 11’s time-tested hiring system, sharing how to attract, as...

11 Maalis 202557min

(Replay) New Customer Acquisition: How Much Can You Afford to Pay?

(Replay) New Customer Acquisition: How Much Can You Afford to Pay?

How much can you really afford to pay for a new customer? The answer isn’t as simple as your Facebook ad spend. In this episode, Ralph Burns and Amanda Powell break down customer acquisition cost (CAC...

7 Maalis 202534min

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