![[eComm Business Audit] How to “Fool” Amazon on Google & Grow Your Business to Make More Profit](https://cdn.podme.com/podcast-images/FB7CA4CA2B23FB8FA4CAA2509CE56177_small.jpg)
[eComm Business Audit] How to “Fool” Amazon on Google & Grow Your Business to Make More Profit
In this episode of Perpetual Traffic, we take an unprecedented deep dive into a real business audit, revealing critical insights that could redefine your e-commerce strategy. From the importance of ba...
4 Maalis 202537min
How Meta Ads Manager Is Lying to You & What You Can Do About It
Ralph and Lauren are getting into the nuances of Meta’s audience segmentation and why relying solely on in-app metrics could be costing you big. They break down how Meta categorizes audiences into "ne...
28 Helmi 202557min
Use This Foolproof Framework to NEVER Make a Bad Hire Ever Again! (Part 1)
Hiring is easy—said no smart business owner ever. In this episode of Perpetual Traffic, Ralph and Lauren sit down with Josh Hill, Tier 11’s VP of Employee Success (or whatever his title is this week),...
25 Helmi 202548min
Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It
In this episode of Perpetual Traffic, Ralph Burns sits down with Cameron Campbell, a top-tier media buyer at Tier 11, and possibly the only person who can outshine John Moran’s meta expertise—at least...
21 Helmi 20251h 3min
Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part Two)
Super Bowl ads: they can be brilliant, they can be cringeworthy, and sometimes, they can just make you question everything. Welcome to part two where Ralph and Lauren go all in on the weirdest, most a...
18 Helmi 202532min
Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part One)
Super Bowl ads aren’t just commercials—they’re a cultural moment, a case study in brand impact, and a $7 million gamble for 30 seconds of airtime. In this episode, Ralph and Lauren break down the best...
14 Helmi 202532min
How “The 4 C’s” Will Catapult You to Your 10X Goal in 2025
Ralph and Lauren skip the small talk and jump right into one of the most overlooked (and misunderstood) topics in digital marketing—how to actually set up standard events, custom conversions, and the ...
11 Helmi 202527min
Trump’s Tariffs: The Marketing Opportunity & Impact Revealed
The U.S. just threw a tariff curveball, and Ralph and Lauren are here to break it down. Will this economic shake-up spell disaster, or is there hidden opportunity for marketers and business owners? Th...
7 Helmi 202523min
